New Local Search Data for Veterinary Practice Websites

New Local Search Data for Veterinary Practice Websites I came across an interesting local search infographic a short while ago with data that’s important if you’re in charge of marketing a local veterinary practice, and you’re competing against other local options. You see, local search is a huge deal when it comes to attracting new

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The Value of a Creative Brief for Pet and Veterinary Web Marketing

The Value of a Creative Brief for Pet and Veterinary Web Marketing I was recently interviewed by Ed Gandia of B2BLauncher.com… and we talked about the many reasons copywriters should use a Creative Brief with their clients. But the reasons also benefit you if you’re marketing pet or veterinary products and services online. For instance,

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PetCopywriter image: Mini USPs can be a powerful secret to big wins on your pet or veterinary website

Mini Ways to Get Big Wins on Your Pet or Vet Website

Mini Ways to Get Big Wins on Your Pet or Vet Website I recently wrote a guest blog post for SEOCopywriting.com, and it’s all about the many benefits of creating a “mini USP” for each product or service you offer. My post explains that in marketing, the USP (Unique Selling Proposition) is a well-known acronym

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Pet Industry Marketers: Attract That $60B in 2015 Spending

Pet Industry Marketers: Attract That $60B in 2015 Spending Last week at the Global Pet Expo 2015, the American Pet Products Association (APPA) released its 2015 numbers on pet spending. The APPA’s annual comprehensive report covers pet spending in the segments of food, supplies/over-the-counter (OTC) medications, veterinary care, live animal purchases and other services. Overall,

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Podcast: SEO Marketing for Veterinary Practices

Podcast: SEO Marketing for Veterinary Practices What’s the secret to veterinary practice SEO? It’s much easier than you think. That’s what I explained to Brandon Breshears — Director of Operations at Rethink Veterinary Solutions and creator of The Veterinary Marketing Podcast — during our podcast conversation. Brandon and I both know that many veterinary practices

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What the .vet domain could mean to your veterinary website

What the .vet domain could mean to your veterinary website Now that the .vet domain is available, you may be wondering if you should you jump on board and register your pet or veterinary business website as a .vet version. You may be asking yourself, “Should I buy the .vet domain to help with our

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Wildly Profitable Marketing for the Pet Industry 2015 Edition

Wildly Profitable Marketing for the Pet Industry 2015 Edition I’m happy to announce that my book co-author, C S Wurzberger, and I have just released a fresh 2015 update of our guide, Wildly Profitable Marketing for the Pet Industry. This is our fourth year of updating this workbook. It’s designed to be your complete road

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Simple Formula for Writing Magnetic Pet Marketing “How-to” Articles

Simple Formula for Writing Magnetic Pet Marketing “How-to” Articles By David Tomen for PetCopywriter.com Lori does the writing and email newsletters for her veterinary clinic’s website. She has a steady stream of ideas for pet-business articles her business uses when marketing to pet owners. Here, we’ll look at the formula Lori uses to write her

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Marketing to pet owners with “how-to” articles made easy

Marketing to pet owners with “how-to” articles made easy By David Tomen for PetCopywriter.com Sheri is a master at marketing to pet owners. She loves animals. Caring for pets since she was a young girl fostered a passion that led to a career as a veterinarian. Sheri soon found that sharing her know-how was a great

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pet social media tips from PetCopywriter.com

5 more ways to use social media in pet marketing

5 more ways to use social media in pet marketing By Jen Phillips April for PetCopywriter.com Social media offers a perfect opportunity for pet marketers. With a well thought out campaign, you can reach thousands of potential customers and develop loyal brand advocates. After all, social media is where your customers are. There’s nothing pet

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