How to know exactly what your pet business customers want

the web. It’s a fantastic tool for market research . Through social media, online news sources, blogs and more, you can find a ton of useful information about your customers and their biggest desires or problems that you can solve through your business.Then you can turn that insight into powerful web content that lets visitors know, “Wow, you really get me!” Here are 3 ways to use the web for quick, free market research…

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Marketing your pet business with content in 2011

Today I’m featuring an important article from eMarketer Digital Intelligence. It’s only “open” to non-subscribers for a short time at this link: http://www.emarketer.com/Article.aspx?R=1008070. That’s why I’m passing it along in my blog. I especially like the questions because they reflect my content-writing focus: how can your pet business use content to solve your prospect’s needs in a unique and engaging way? 🙂

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The real value of your pet website visitors

I recently came across a powerful explanation of what each visitor to your pet website can bring to your business in VALUE… whether you’re marketing to pet owners or pet businesses.

With permission from the website www.HudsonInk.com (a contractor marketing company), I’m happy to provide this explanation that’s quite relevant to pet business marketers as well: “Putting a Dollar Value on a Browser In Your Site”

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