Optimize the content on your pet website money pages

Here are two important questions: Do you ever review your website’s analytics, especially the “$ Index” numbers? Or do you optimize your website based on those numbers? If you answered NO to either question, here’s a reason to sit up and take notice. The $ Index is an indicator of your website’s “top money pages…” … Read more

1-2 approach to improve web conversions when marketing to pet owners

What exactly is a web conversion, and why does clear, customer-focused web content make such a difference? First, my definition of a web conversion: Let’s say target prospects arrive at your website via a Google search result, an email, a TV campaign or other means of driving traffic. If they’re delighted with your site and … Read more