PetCopywriter image: Mini USPs can be a powerful secret to big wins on your pet or veterinary website

Mini Ways to Get Big Wins on Your Pet or Vet Website

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Mini Ways to Get Big Wins on Your Pet or Vet Website

I recently wrote a guest blog post for SEOCopywriting.com, and it’s all about the many benefits of creating a “mini USP” for each product or service you offer.

My post explains that in marketing, the USP (Unique Selling Proposition) is a well-known acronym for explaining why your products, services and business uniquely offer the best solutions for your customers. I like to call it a “Unique Solution Proposition.” And, you not only need a USP for your company, but also for each solution you offer.

Your USPs are important because you need to find a way to stand out from the clutter. You’ll want to articulate them on your website, blog and other materials.

Let’s look at some easy and specific ways to use this mini USP approach for big wins on your pet or veterinary website.

Original content ideas for marketing to pet owners

Marketing pet products, Marketing to pet owners, Pet internet marketing, pet marketing, pet marketing strategies, Pet Website, Uncategorized5 Comments

Today I was on a conference call with Heather Lloyd Martin, SEO Copywriting pioneer, mentor and friend of mine. She was talking about some of the things that are critical to web success today and I immediately thought of how these tips can be applied to your pet marketing strategies or pet SEO success (of…

Help local customers find your pet business website

Pet Business, Pet SEO, Pet Website, Uncategorized, Veterinary website4 Comments

If you’re in charge of marketing a local pet business or veterinary hospital that serves a specific community, I have a question for you.

How often do people say they found you online?

The shocking truth is, sometimes when a locally-based pet business asks me to help optimize their website and boost traffic, I discover that I can’t tell where the business is physically located.

For example, you’d be amazed at how many veterinary practices, dog grooming businesses and doggy day cares don’t list the following basic information on their websites (except maybe on the About Us page, buried at the bottom):

  • The physical address
  • The towns or region they serve
  • Driving directions and a map

If this sounds like you – we can fix this problem immediately! 🙂

Here are 3 quick and simple ways to significantly improve your pet business’s search engine results and drive more people to your door.

How do your pet business prospects find your site?

Marketing to pet owners, Pet Business, pet marketing, pet web content, Pet Website, Uncategorized2 Comments

Are people looking for your dog bowls… or do they call them dog dishes?

Are pet owners searching for a great pet throw, or do they call it a blanket or car seat cover?

And are pet parents searching for a local veterinary hospital, clinic or practice? Or perhaps it’s an animal hospital or clinic… or veterinarian hospital, clinic, etc.)

When you write your pet business web content to attract the people who seek your products or services, be sure to focus on the key phrases THEY use.

This is critical for two reasons, whether you’re marketing to pet owners, veterinarians or other pet businesses.

Get seasonal with your pet business marketing

Marketing pet products, Marketing to pet owners, Pet Business, pet marketing, Pet SEO, pet web content, Pet Website, Uncategorized2 Comments

Ah, summer. Hot sunny days. Warm balmy nights. Fun for everyone, including pet business owners and marketers.

Why?

Because pet owners have seasonal needs that you can solve! Summer brings a mix of joyful outdoor activities with their pets… and also some dangers. For example, seasonal allergies, vacation travel and hot outdoor settings can be tricky for pets.

This means it’s an ideal time for you to market your business with a seasonal slant that meets your customers’ needs.

Let’s look at some examples of seasonal pet business marketing ideas.

What is pet seo and why is it important for online success?

Pet SEO, Pet SEO Tips, Pet Website, UncategorizedLeave a comment

Recently I was asked to explain the difference between SEO (search engine optimization) in general and SEO Copywriting for the pet industry… and why it matters so much.

There are a number of things that SEO means for any web site, including pet web sites, and copywriting is just one of them. I’ll try to explain concisely:

SEO is anything related to helping websites achieve decent rankings and traffic via organic search (not paid search results). If your pet web site is not being found in search engines, you’re missing huge opportunities for sales. Any of the following factors could be the problem: