Test your pet website content to improve its performance

Every day, I run into marketers who believe their website work is “done” once they launch a new or updated page. They’re so busy, it’s easier for them to cross “update website” off their list and move on to another task. But leaving a website alone can be costly. Why’s that? Because how will you … Read more

Wow your pet website visitors with verbs

This pet Web-SEO tip is about the wonderful world of VERBS. You know, those action-oriented words that help a website visitor picture himself solving a need, achieving a goal, eliminating a problem, saving money or finding relief? Clear, persuasive content is all about helping your site visitors do these things: solve, achieve, eliminate, save, find … Read more