Month: April 2010

For the best pet website results – optimized web content comes first

January 29, 2024April 30, 2010 by Pam Foster

Clients are starting to ask me about using social media as part of their pet internet marketing strategy, with questions such as: “What’s the best approach?” “How do we get followers and fans?” “Does it really work?” Quite often, my answer is the same because in my view, social media is one of many powerful … Read more

Pet internet marketing strategy: place important web content above the fold

January 29, 2024April 15, 2010 by Pam Foster

Gotta love Jakob Nielsen, the king of website usability and owner of the world-famous Nielsen Norman Group. He recently posted a highly informative and useful article about web content, scrolling pages, visitor attention, and the importance of having critical content “above the fold” (the first screen people see when landing on a web page). Before … Read more