Month: October 2018

Top 5 Takeaways from AWAI’s Bootcamp for Your Veterinary Business

December 2, 2018October 28, 2018 by Dr. Tammy Powell

This is my second time attending the annual conference from American Writers and Artists, Inc. Each year, in addition to meeting wonderful people and enjoying beautiful Delray Beach, I’m amazed at how much information is packed into just a few short days. This year, I was honored to speak on a niche panel, where I … Read more

Stellar Pet Industry Marketing Case Studies, Part 1: Show, Don’t Tell

December 2, 2018October 16, 2018 by Dr. Tammy Powell

Someone sitting at a desk with a laptop, coffee, and open book, typing a case study.

In fiction writing, which is one of my favorite hobbies, there are a few basic tenets that authors are expected to follow – a few rules that hold true regardless of the genre in which you are writing. One of those rules is “show, don’t tell.” This rule is also beneficial for the writing … Read more