Two kittens looking at a laptop, with one of them pointing toward the screen

SEO for Veterinary Practices: Where and How to Use Keywords

In recent posts, you’ve learned all about where to find keywords for your veterinary practice website…   So, this month let’s talk about how and where to use those keywords to boost your SEO!   As a reminder, SEO (search engine optimization) is important, because it helps your practice appear higher in the online search…

French bulldog sleeping on the lawn

More easy SEO tips for veterinary practices: A super quick and easy way to find keywords

Last month, we talked about some easy SEO tips you can use right away, to help improve your practice’s searchability online. If you haven’t read it yet, I’d recommend starting there. Then, continue reading here for a super easy tip on how to find some great keywords and key phrases for your veterinary website. This…

A beagle and French bulldog in business suits at a desk

How much should you pay for a good copywriter for your pet or veterinary business?

Okay, I know you were looking for a specific number here… Let me apologize in advance for giving you a very honest, but perhaps slightly frustrating, answer, which is: It depends. Because the truth is, there is no one-size-fits-all answer. The good news, though, is that I have a list for you below — one…

3 dogs dressed as ghosts for Halloween, with a jack-o-lantern and falling leaves

Don’t Scare Your Audience Away From Your Pet Business Website

Today I’m going to take quick a detour from the Stellar Pet Industry Marketing Case Studies series, and instead tell you a story about presenting the WRONG type of content to your audience… When I was five years old, I went to one of my first slumber parties. It was at the house of our…

Delray Beach

Top 5 Takeaways from AWAI’s Bootcamp for Your Veterinary Business

This is my second time attending the annual conference from American Writers and Artists, Inc. Each year, in addition to meeting wonderful people and enjoying beautiful Delray Beach, I’m amazed at how much information is packed into just a few short days. This year, I was honored to speak on a niche panel, where I…

Is Veterinary Telemedicine the Way of the Future?

Let’s start by defining ‘Telemedicine’… It means “the remote diagnosis and treatment of patients by means of telecommunications technology.” That’s a pretty broad definition – and could include anything from telephone consults on a specific health problem… to photos or video chats between a client and their doctor (including visual documentation of the ailment)… to…

New Local Search Data for Veterinary Practice Websites

New Local Search Data for Veterinary Practice Websites

I came across an interesting local search infographic a short while ago with data that’s important if you’re in charge of marketing a local veterinary practice, and you’re competing against other local options.

You see, local search is a huge deal when it comes to attracting new business for your local veterinary practice. This LSA Insider (Local Search Association) infographic showed that “veterinarians” is among the top 142 categories consumers searched for in just one week. Veterinarians are listed as #35 on the list.

When you dig deeper, you’ll see the dominance of search engines as the tool consumers use for finding local veterinary practices, far above any other method. Here’s the breakdown: 

What the .vet domain could mean to your veterinary website

What the .vet domain could mean to your veterinary website

Now that the .vet domain is available, you may be wondering if you should you jump on board and register your pet or veterinary business website as a .vet version.

You may be asking yourself, “Should I buy the .vet domain to help with our SEO/search results or website traffic?”

I was wondering the same thing and I had a conversation with a few of my fellow online marketing professionals. Here’s the upshot of what we discussed.

Mike Linville, owner of Black Dog Studios, a “Responsible Design” web site developer and online marketer in the veterinary industry, said, “After the Google Panda update a few years ago — the search algorithm changed to put less emphasis on domain names (because any spammer could buy domains with $7). Instead, there’s more emphasis on quality content. So in terms of buying the .vet domain name – I don’t think you would see an SEO benefit. But, if you wanted it for branding sake … then I would definitely say yes.”

Simple Formula for Writing Magnetic Pet Marketing “How-to” Articles

Simple Formula for Writing Magnetic Pet Marketing “How-to” Articles

By David Tomen for

Lori does the writing and email newsletters for her veterinary clinic’s website. She has a steady stream of ideas for pet-business articles her business uses when marketing to pet owners. Here, we’ll look at the formula Lori uses to write her blog posts, web pages and email newsletters.

My hope is by the time you finish reading this article, you’ll be able to make Lori’s success your reality too.

Topics for your pet-business marketing articles