Category: Pet internet marketing

How much should you pay for a good copywriter for your pet or veterinary business?

April 27, 2019 by Dr. Tammy Powell

A beagle and French bulldog in business suits at a desk

Okay, I know you were looking for a specific number here… Let me apologize in advance for giving you a very honest, but perhaps slightly frustrating, answer, which is: It depends. Because the truth is, there is no one-size-fits-all answer. The good news, though, is that I have a list for you below — one … Read more

Tidy up your pet or veterinary website, to make it more effective

March 21, 2019March 21, 2019 by Dr. Tammy Powell

Cat sitting in the middle of a mess of crumpled papers

Maybe you’ve caught on to the new tidying craze brought on by Marie Kondo, a Japanese consultant on decluttering and organization… and her hit show on Netflix. I bought her book a few years ago, and I loved it! And while I never fully worked my way through the entire method… I found that even … Read more

Top 5 Takeaways from AWAI’s Bootcamp for Your Veterinary Business

December 2, 2018October 28, 2018 by Dr. Tammy Powell

This is my second time attending the annual conference from American Writers and Artists, Inc. Each year, in addition to meeting wonderful people and enjoying beautiful Delray Beach, I’m amazed at how much information is packed into just a few short days. This year, I was honored to speak on a niche panel, where I … Read more

Pet Internet Marketing: It’s a Dog Eat Blog world

January 29, 2024February 22, 2012 by Pam Foster

A few blog posts ago, I talked about the incredible power and value of using a blog to market your pet business website. It really is true that blogs can move your web pages up in search results while also positioning you as a helpful guide in your business category.

That’s why I call it a “Dog Eat Blog” world. The pet businesses and veterinary practices that blog get more attention online (if they follow a few simple guidelines). And those who don’t… well… sell themselves short.

But don’t take my word for it.

Here are three strong reasons to look at blogging as a fantastic strategy for your pet business.

Quality Content Defined for Pet Internet Marketing

January 29, 2024February 13, 2012 by Pam Foster

With the mission of helping you keep up with the challenging world of search engine optimization (SEO) and how pet web content works best today, I try to follow the latest guidelines, trends and events that make a big difference in search results.

Finding quality websites for searchers has always been the goal of Google and other search engines. But just what does “quality” mean?

Last year, several strides were taken to clamp down on “thin” pages that offered very little information, keyword-stuffed articles that offered nothing of value, and duplicate content you can find on dozens if not hundreds of websites. So one definition of quality has been “original, useful and highly relevant content,” which I talk about a lot.

Today I read this new definition of quality, and it helps clarify things for us further, to a point.

According to Google, “High quality content is content you can send to your child to learn something.”

Hmmm.

Here’s how I interpret that for pet-industry marketers, whether you’re marketing pet products, pet services, veterinary care, pet business consulting or anything else related to this industry.

Read more

Original content ideas for marketing to pet owners

January 29, 2024October 20, 2011 by Pam Foster

Today I was on a conference call with Heather Lloyd Martin, SEO Copywriting pioneer, mentor and friend of mine. She was talking about some of the things that are critical to web success today and I immediately thought of how these tips can be applied to your pet marketing strategies or pet SEO success (of … Read more

For pet internet marketing success, write content for 1.

January 29, 2024January 7, 2011 by Pam Foster

For pet internet marketing success, focus your content on 1 individual at a time. Speak to that person as if he or she is the only one looking at your website. Here’s an example…

Marketing your pet business with content in 2011

January 29, 2024December 2, 2010 by Pam Foster

Today I’m featuring an important article from eMarketer Digital Intelligence. It’s only “open” to non-subscribers for a short time at this link: http://www.emarketer.com/Article.aspx?R=1008070. That’s why I’m passing it along in my blog. I especially like the questions because they reflect my content-writing focus: how can your pet business use content to solve your prospect’s needs in a unique and engaging way? 🙂

Make sure everyone can see your pet website content!

January 29, 2024September 28, 2010 by Pam Foster

I rarely use exclamation points in my tips, but this topic is becoming a biggie because of changing technologies.

First, a little story. Last week, I was meeting with a pet Internet marketing client and I saw the Apple iPad up close for the first time. It was swell and I thought, how cool is this?

Until the client showed me how her doggie day care website appeared on it. Ouch.

A big portion of the text was invisible because the website was originally designed in Flash. So instead of seeing company information, there was a lovely orange box with nothing in it. No headline, no inviting messages, no nothing.

The iPad hasn’t been supporting Flash technology. And even though a September 10 Wall Street Journal article reported that Apple has “loosened its control over” mobile phone and iPad software development, millions of iPhone and iPad users will still not see sites using Flash.

I’ve seen this happen with search engines, too. If the text is all within a graphic block or in Flash, it can’t be “seen” very well by search engines. All the content that could potentially help with search rankings is invisible.

Yikes! This could become a huge problem if your competition’s web content is visible and yours isn’t.

What’s a web marketer to do? Here are 3 tips that may help:

Pet websites need an ongoing content strategy for search engines

January 29, 2024September 1, 2010 by Pam Foster

What the heck is going on with search engines these days? You may not have heard, but dramatic recent trends could be giving your web page results a search smack-down. For example, it used to be that pet-related website owners could expect a Google algorithm change every year or so. But in 2010, three major … Read more