How much should you pay for a good copywriter for your pet or veterinary business?

A beagle and French bulldog in business suits at a desk

Okay, I know you were looking for a specific number here… Let me apologize in advance for giving you a very honest, but perhaps slightly frustrating, answer, which is: It depends. Because the truth is, there is no one-size-fits-all answer. The good news, though, is that I have a list for you below — one … Read more

Don’t Scare Your Audience Away From Your Pet Business Website

3 dogs dressed as ghosts for Halloween, with a jack-o-lantern and falling leaves

Today I’m going to take quick a detour from the Stellar Pet Industry Marketing Case Studies series, and instead tell you a story about presenting the WRONG type of content to your audience… When I was five years old, I went to one of my first slumber parties. It was at the house of our … Read more

Top 5 Takeaways from AWAI’s Bootcamp for Your Veterinary Business

Delray Beach

This is my second time attending the annual conference from American Writers and Artists, Inc. Each year, in addition to meeting wonderful people and enjoying beautiful Delray Beach, I’m amazed at how much information is packed into just a few short days. This year, I was honored to speak on a niche panel, where I … Read more

Does Your Copy Speak to Your Pet Industry Audience?

The written word is still one of the most effective ways to reach customers. However, there is a lot of material out there, both online and offline. In the pet and veterinary industries, your audience is bombarded with ads, articles, and emails every day. It’s a real challenge to not only capture attention, but maintain … Read more

Simple Formula for Writing Magnetic Pet Marketing “How-to” Articles

Simple Formula for Writing Magnetic Pet Marketing “How-to” Articles

By David Tomen for PetCopywriter.com

“How to” articles are practically a no-brainer when marketing to pet owners because you’ve listened carefully to what your customers wonder about most.
“How to” articles are practically a no-brainer when marketing to pet owners because you’ve listened carefully to what your customers wonder about most.

Lori does the writing and email newsletters for her veterinary clinic’s website. She has a steady stream of ideas for pet-business articles her business uses when marketing to pet owners. Here, we’ll look at the formula Lori uses to write her blog posts, web pages and email newsletters.

My hope is by the time you finish reading this article, you’ll be able to make Lori’s success your reality too.

Topics for your pet-business marketing articles

Read more

Marketing to pet owners with “how-to” articles made easy

Marketing to pet owners with “how-to” articles made easy

By David Tomen for PetCopywriter.com

The pet-owner focused web content for Dr. Buzby's ToeGrips includes this How-To article on dog nail care. It includes helpful text, a photo and a video.
The pet-owner focused web content for Dr. Buzby’s ToeGrips includes this How-To article on dog nail care. It includes text, a photo and a video.

Sheri is a master at marketing to pet owners. She loves animals. Caring for pets since she was a young girl fostered a passion that led to a career as a veterinarian.

Sheri soon found that sharing her know-how was a great way to build her business. Pet owners trusted her and shared their experience with friends. And her veterinary clinic’s revenues grew exponentially every year since she opened her doors.

Sheri taught Lori, her receptionist and resident webmaster, the easiest way to come up with “how-to” articles. During the week, her staff would make note of customer questions and problems. Lori then selected the best of the lot and wrote a “how-to” article for each week’s blog post.

Lori came up with some of her own methods for generating ideas for blog posts, too. You can easily do this for your practice as well.

If you use the pet web content ideas here, you’ll easily be able to write magnetic “how-to” articles that bring in more traffic to your website and business.

Read more

5 more ways to use social media in pet marketing

pet social media tips from PetCopywriter.com

5 more ways to use social media in pet marketing

By Jen Phillips April for PetCopywriter.com

Social media offers a perfect opportunity for pet marketers. With a well thought out campaign, you can reach thousands of potential customers and develop loyal brand advocates.

pet social media tips from PetCopywriter.com
Give pet lovers lots of reasons to “Like” you, follow you and do business with you on Facebook

After all, social media is where your customers are. There’s nothing pet lovers enjoy more than conversing with other pet lovers and sharing pictures of their fur kids on social media.

Don’t believe me? The American Kennel Club has 111 thousand followers on Twitter. The hashtag #dogsofinstagram has over 2 dozen posts in three days. The industry conference Blogpaws spent weeks gearing up for the big event with Twitter parties and dozens of posts across Facebook, Instagram, etc.

Chances are, you are at least using Facebook to engage with your customers.

Yet, the dilemma a lot of pet marketers face is they don’t know how to harness the power of social media. With that in mind, here’s how your pet business or veterinary practice can develop a sales funnel via social media and track your results.

Social Media for Pet Marketing

Read more

For the most effective pet website SEO, focus on this tactic

For the most effective pet website SEO, focus on this tactic

This just in… quality content matters when it comes to attracting visitors to your pet or veterinary website! Actually, it always mattered, but a recent blog post from Marketing Profs brought it to our attention with statistics from a new marketing survey.

Survey says! Quality content, posted frequently, is critical for getting traffic from Google and other search engines.

The blog post stated, “Marketing and sales professionals say creating quality content is THE MOST EFFECTIVE search engine optimization (SEO) tactic, according to the results of a recent survey conducted by Ascend2. More than half (57%) of the global professionals polled say quality content creation is one of the most effective SEO strategies employed by their company.”*

What else matters when it comes to bringing in business through Google and other search engines? The Marketing Profs article noted these survey findings from Ascend2: “Other SEO efforts seen as effective include:

Read more

Easter bunny social media success for your pet business

PetCopywriter photo Facebook timeline example

Easter bunny social media success for your pet business You’ve probably heard that pet owners spend more time today on social media sites than ever before. And Hubspot.com confirms that consumer use of social media has grown 250% in the past two years… so you need to be there. And yes, it’s true that likeable … Read more

3 Big Gaps in Local Pet Business and Veterinary Marketing

Every month or so, I’m invited to present a webinar about what works online… particularly regarding content that works to attract more customers to the websites of pet businesses and veterinary practices. I’ve been honored and thrilled to present webinars to veterinarians via LifeLearn; pet sitters and walkers via the Association of Pet Sitting Excellence; … Read more