It’s that time of year again! Well actually, this year it came earlier than usual — AWAI held their annual Bootcamp and Job Fair in May rather than October. If you’re not familiar, AWAI stands for American Writers and Artists, Inc. They’re the industry’s standard for training direct-response copywriters, and they’re the ones from whom
Okay, I know you were looking for a specific number here… Let me apologize in advance for giving you a very honest, but perhaps slightly frustrating, answer, which is: It depends. Because the truth is, there is no one-size-fits-all answer. The good news, though, is that I have a list for you below — one
Maybe you’ve caught on to the new tidying craze brought on by Marie Kondo, a Japanese consultant on decluttering and organization… and her hit show on Netflix. I bought her book a few years ago, and I loved it! And while I never fully worked my way through the entire method… I found that even
Your pet industry case studies will, of course, stick to the facts… but, the manner in which you tell those facts could mean the difference between something that’s blah and boring versus something that inspires and gets results… Looking for the “theme” or “takeaway” from any story can be great fun — and more importantly,
In the previous two posts of this series, you learned some strategies for creating effective case studies for your pet or veterinary business… You learned to show rather than tell, and to add curiosity… So, how do you put it all together? On the surface, this might seem like the easy part… but, there are
What’s the most important thing you can do to make your pet industry case studies more effective? Before I tell you that, let me tell you some fascinating case study tips I learned at a recent conference… At the AWAI Bootcamp this year, the keynote speaker was Andrew Davis. Mr. Davis is a best-selling author
Today I’m going to take quick a detour from the Stellar Pet Industry Marketing Case Studies series, and instead tell you a story about presenting the WRONG type of content to your audience… When I was five years old, I went to one of my first slumber parties. It was at the house of our
This is my second time attending the annual conference from American Writers and Artists, Inc. Each year, in addition to meeting wonderful people and enjoying beautiful Delray Beach, I’m amazed at how much information is packed into just a few short days. This year, I was honored to speak on a niche panel, where I
In fiction writing, which is one of my favorite hobbies, there are a few basic tenets that authors are expected to follow – a few rules that hold true regardless of the genre in which you are writing. One of those rules is “show, don’t tell.” This rule is also beneficial for the writing
Good copy can engage a reader’s attention, encourage them to think differently, and inspire them to take action. However, effective writing can be difficult. It’s a skill that comes with training and practice. But while it can take years to master, it’s always helpful to have a few pointers that you can use immediately to