PetCopywriter included in AWAI copywriting sample book

AWAI (American Writers & Artists, Inc.), the world’s top publisher of copywriter training programs, has released an ebook of successful copywriting samples from the past 5 years, and Pam Foster’s veterinary copywriting work for the NAVC (North American Veterinary Community) is included — woo hoo! The ebook, “30 Top-Performing Copywriting Samples to Study and Steal,” includes sales…

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Pet Industry Marketers: Attract That $60B in 2015 Spending

Pet Industry Marketers: Attract That $60B in 2015 Spending Last week at the Global Pet Expo 2015, the American Pet Products Association (APPA) released its 2015 numbers on pet spending. The APPA’s annual comprehensive report covers pet spending in the segments of food, supplies/over-the-counter (OTC) medications, veterinary care, live animal purchases and other services. Overall,…

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