Recently, fellow copywriter Paul Parry compiled dozens of tips on lead generation, and reached out to include Pam Foster of PetCopywriter.com in his collection of voices on this subject. His blog post, titled “36 World-Class Copywriters & Marketers Reveal Their 3 Top Tips for Lead Generation” is a terrific source of tips and ideas to…
AWAI (American Writers & Artists, Inc.), the world’s top publisher of copywriter training programs, has released an ebook of successful copywriting samples from the past 5 years, and Pam Foster’s veterinary copywriting work for the NAVC (North American Veterinary Community) is included — woo hoo! The ebook, “30 Top-Performing Copywriting Samples to Study and Steal,” includes sales…
New Local Search Data for Veterinary Practice Websites I came across an interesting local search infographic a short while ago with data that’s important if you’re in charge of marketing a local veterinary practice, and you’re competing against other local options. You see, local search is a huge deal when it comes to attracting new…
The Value of a Creative Brief for Pet and Veterinary Web Marketing I was recently interviewed by Ed Gandia of B2BLauncher.com… and we talked about the many reasons copywriters should use a Creative Brief with their clients. But the reasons also benefit you if you’re marketing pet or veterinary products and services online. For instance,…
Mini Ways to Get Big Wins on Your Pet or Vet Website I recently wrote a guest blog post for SEOCopywriting.com, and it’s all about the many benefits of creating a “mini USP” for each product or service you offer. My post explains that in marketing, the USP (Unique Selling Proposition) is a well-known acronym…
Pet Industry Marketers: Attract That $60B in 2015 Spending Last week at the Global Pet Expo 2015, the American Pet Products Association (APPA) released its 2015 numbers on pet spending. The APPA’s annual comprehensive report covers pet spending in the segments of food, supplies/over-the-counter (OTC) medications, veterinary care, live animal purchases and other services. Overall,…
Podcast: SEO Marketing for Veterinary Practices What’s the secret to veterinary practice SEO? It’s much easier than you think. That’s what I explained to Brandon Breshears — Director of Operations at Rethink Veterinary Solutions and creator of The Veterinary Marketing Podcast — during our podcast conversation. Brandon and I both know that many veterinary practices…
What the .vet domain could mean to your veterinary website Now that the .vet domain is available, you may be wondering if you should you jump on board and register your pet or veterinary business website as a .vet version. You may be asking yourself, “Should I buy the .vet domain to help with our…
Wildly Profitable Marketing for the Pet Industry 2015 Edition I’m happy to announce that my book co-author, C S Wurzberger, and I have just released a fresh 2015 update of our guide, Wildly Profitable Marketing for the Pet Industry. This is our fourth year of updating this workbook. It’s designed to be your complete road…
Simple Formula for Writing Magnetic Pet Marketing “How-to” Articles By David Tomen for PetCopywriter.com Lori does the writing and email newsletters for her veterinary clinic’s website. She has a steady stream of ideas for pet-business articles her business uses when marketing to pet owners. Here, we’ll look at the formula Lori uses to write her…
Marketing to pet owners with “how-to” articles made easy By David Tomen for PetCopywriter.com Sheri is a master at marketing to pet owners. She loves animals. Caring for pets since she was a young girl fostered a passion that led to a career as a veterinarian. Sheri soon found that sharing her know-how was a great…
5 more ways to use social media in pet marketing By Jen Phillips April for PetCopywriter.com Social media offers a perfect opportunity for pet marketers. With a well thought out campaign, you can reach thousands of potential customers and develop loyal brand advocates. After all, social media is where your customers are. There’s nothing pet…
For the most effective pet website SEO, focus on this tactic This just in… quality content matters when it comes to attracting visitors to your pet or veterinary website! Actually, it always mattered, but a recent blog post from Marketing Profs brought it to our attention with statistics from a new marketing survey. The blog…
7 Reasons Why Your Pet Website Should Include Video By Chris Butler for PetCopywriter.com If a picture is worth a thousand words, do you have any idea how much a one-minute video is worth? Whether you’re marketing pet products or promoting a veterinary practice, videos are priceless especially if you include an animal. According to…
5 Ways to Make the Most of Your Pet Business Facebook Page By Jen Phillips April for PetCopywriter.com There’s a saying that people don’t wake up in the morning and go to your website, but they do wake up in the morning and go to Facebook. In fact, if you’re a pet business marketing to…
Negative link alert for pet websites The other day, David Beart from PetYak.com alerted me to a growing problem where bad links are seriously hurting pet websites with poor rankings and traffic in Google, Bing and other search engines. He said, “I found out the hard way that my website had 54,000 bogus links pointing…
How to make sure your pet web design professional has your back There’s nothing more tragic than updating your pet website or launching a new site and it’s not designed for SEO (search engine optimization) OR for the best visitor experience. I’ve heard horror stories about pet businesses working with a web designer who creates…
3 keys to success with pet landing pages versus websites Last week, I asked the folks on my PetCopywriter Facebook page if they had any specific questions about pet website success, or promoting a pet business online — something I could talk about in my next blog post. Katherine chimed in on Facebook and said:…
Top 3 times to write a blog post for your pet business website Today I have a long wait at the airport due to circumstances beyond my control. So I thought, what should I do with all this waiting time? I’m talking about filling 4 hours here, while I eagerly wait to arrive at the…
Two simple keyword tips for pet web content success If you’re taking the time to write helpful web content and a blog in the hopes of attracting more customers to your pet business website, it pays to know exactly which phrases pet owners are using in Google and other search engines. For instance, if you…