Is your local pet business website missing this critical content? If the mission of your website and/or Facebook efforts is to bring more customers to your local pet business, you may want to give yourself a reality check on the LOCAL aspect of your content. After all, people in your community use LOCAL phrases to…
Easter bunny social media success for your pet business You’ve probably heard that pet owners spend more time today on social media sites than ever before. And Hubspot.com confirms that consumer use of social media has grown 250% in the past two years… so you need to be there. And yes, it’s true that likeable…
I’m guessing your pet business or veterinary company gets the same questions again and again, day after day. Customers and prospects want to know how your product works, how it solves their problems, what colors it comes in, and much more. And while you’re happy to answer those questions, you may not have thought about…
Did January slip by before you created your pet marketing strategies to engage prospects with content, such as blog posts, news items, Facebook posts and so on? Well, it’s not too late! You may be thinking, “Ugh. Something else I have to plan out.” But you can keep it easy with an editorial calendar that…
Dog strollers — they’re everywhere. The airport, the mall, the coffee shop. A neighbor pet owner explained why. “My little dog can’t keep up with me on my long walks. When he gets tired, I plop him in the stroller and keep going.” Aha — I get it! Here’s why this matters to you. Does…
It looks like 2013 will be a pivotal year in which content marketing is a “must” strategy for pet and veterinary companies, whether you’re marketing pet products or your business is a pet or veterinary industry supplier. According to B2B Content Marketing: 2013 Benchmarks, Budgets and Trends,* which surveyed more than 1,400 North American business-to-business…
If you’re wondering why your pet or veterinary website isn’t bringing in the volume of sales or leads you expect… it may be due to your site’s “First Impression.” Let me explain. I’m always following web industry experts who measure different aspects of what works with search engines and site visitors… and recently I came…
This is my first post in a series featuring pet businesses I admire. I’m very happy to showcase them as shining examples you can learn from, because they serve as excellent models of pet marketing strategies that work. The first featured business is Dr. Buzby’s ToeGrips, a unique, powerful and yet very simple solution to the…
Recently a colleague made me aware of a really fun little online tool called Wordle. The Wordle website describes itself as “generating ‘word clouds’ from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.” Now, what makes Wordle an excellent tool for your pet website…
Have you ever said this to yourself? “I don’t have time to keep my pet blog current…” or “I don’t know what to write about on my veterinary practice blog…” or “My blog doesn’t get any traffic or responses; it doesn’t lead to new business for me.” If you’ve had any of these concerns about…
A couple of months ago, I read an excellent article by Tech Crunch called “The Rise of the Video Explainer.” It talks about the power of using video to provide your prospects and customers with how-to tips, product demonstrations, free tours and more. Not only is video super powerful in telling your story in ways that…
More than two years ago, I wrote a series of blog posts about the importance of having a clear, optimized website to attract more business, whether you’re marketing pet products, veterinary services or supplies for pet businesses. A lot has happened on the web since then, but the web-success fundamentals have not changed. In fact,…
If you’re in charge of marketing your pet business or veterinary practice, I encourage you to think about adding a link strategy to your online marketing toolbox if you haven’t already done so. The reason is, inbound links from other websites — especially high-quality websites with lots of healthy, relevant traffic — are a major…
Today I’d like to talk about the pet-business community. I’m so excited to be part of this enthusiastic group of people who care so much about happy pets, informed pet parents, and products and services that meet pet needs in a wonderful way. As a fellow pet professional, are you networking with others in the pet…
Last week, as part of a Public Relations (PR) strategy to announce the new book I co-authored, Wildly Profitable Marketing for the Pet Industry, I submitted a pet-business press release to a few distribution services. It worked out very well, with Google picking it up right away. Plus we received some exciting comments from people in the…
Remember that Wizard of Oz scene where Toto pulls back the curtain on the “Wizard?” And Dorothy says, “Why, you’re no wizard at all.” It’s the same with marketing your pet business or veterinary practice. All those marketing options — from web SEO, social media and emails… to blogging, mobile media and even direct mail…
Every month or so, I’m invited to present a webinar about what works online… particularly regarding content that works to attract more customers to the websites of pet businesses and veterinary practices. I’ve been honored and thrilled to present webinars to veterinarians via LifeLearn; pet sitters and walkers via the Association of Pet Sitting Excellence;…
You may have noticed by now that PetCopywriter.com’s website design has been updated. Thanks to the wonderful skills of graphic designer Jason Spooner and web developer Neil P. Arnold, we’re thrilled with the results. The reason we did this is… I didn’t feel the website was showcasing what we offer pet and veterinary companies in…
Quick — what’s the first thing your website visitors see when they arrive at your site? This is a very important question; more important than you’d ever imagine. That’s because your pet website’s first impression is EVERYTHING. If people don’t like what they see on that very first screen of your site, they probably won’t…
Breaking news from social sharing widget Shareaholic: “Thursdays are by far the best days to post content that will be shared on social networks, especially between 8 a.m. and 12 p.m. ET.” This is what Shareaholic discovered when it reviewed its 2011 metrics for content that yielded the most traffic and social shares, as reported…