April 1, 2014
By Chris Butler for PetCopywriter.com
If a picture is worth a thousand words, do you have any idea how much a one-minute video is worth?
Whether you’re marketing pet products or promoting a veterinary practice, videos are priceless especially if you include an animal.
According to Dr. James McQuivey of Forrester Research, a video is worth 1.8 million words, which is about three times the length of Tolstoy’s War and Peace. That equates to about 3,600 typical web pages!
I don’t know about you, but writing that many pages for one website, even if it’s about my precious four-legged friends, would be a bit much. Besides, what are the chances of anyone reading the whole thing?
Just look at the abundance of pet videos that circulate the Internet on a daily basis. People love watching videos with cute animals in them. And if you use the videos to demonstrate something useful about a pet, or pet product, you’ve really set yourself apart. (more…)
March 25, 2014
By Jen Phillips April for PetCopywriter.com
There’s a saying that people don’t wake up in the morning and go to your website, but they do wake up in the morning and go to Facebook. In fact, if you’re a pet business marketing to pet owners, Facebook plays a key role in your marketing efforts.
Facebook by the numbers:
- Over a billion users (yes, that’s a B)
- According to the Pew Research Center, 64% of adult users log into Facebook daily
- Business Insider.com says 73% of the users have a household income of $75,000 +
What does this mean to you as a pet business? It means your potential customers are using Facebook.
However, if you’re like a lot of pet businesses, you’re not sure how to best use it to grow your business. After all, it’s not as simple as getting a storefront on the busiest street corner in town to maximize your foot traffic (and sales).
How do you get noticed and increase your customer base on the popular social media network? It starts with a plan. (more…)
August 5, 2013
The other day, David Beart from PetYak.com alerted me to a growing problem where bad links are seriously hurting pet websites with poor rankings and traffic in Google, Bing and other search engines. He said, “I found out the hard way that my website had 54,000 bogus links pointing to it, and I got penalized. Several hacked sites from Russia and Poland, and from.info and .net sites using cloaking, are hitting all types of verticals (including the pet industry).”
But before I explain bad links, let’s back up a bit.
Google is always trying to give searchers the best possible results. Throughout each year, Google updates their search algorithms (formulas) to clamp down on entities trying to hack the system.
Google’s latest update, Penguin 2.0, is clamping down on bogus inbound links/negative SEO. QUALITY inbound links from legitimate websites/companies… especially links to internal pages of your website, using anchor text such as “See their complete selection of dog treats” (not a real ink) — are fine. However, hackers are flooding unsuspecting pet websites (and other industry websites) with bogus text links from “fake” referral pages, and Google sees those links as “unnatural.”
When this happens, Google can slap your site with a penalty, which can kill its traffic. This is something you need to know about and address with your pet website now. Here’s how. (more…)
July 16, 2013
There’s nothing more tragic than updating your pet website or launching a new site and it’s not designed for SEO (search engine optimization) OR for the best visitor experience.
I’ve heard horror stories about pet businesses working with a web designer who creates “very nice looking sites,” but who didn’t know a thing about SEO. In fact, in a couple of cases over the past few years, web designers have ignored the SEO tags I had written for a client, and therefore completely missed the boat in helping the site generate great Google results. Recently a graphic designer wiped out all the previous SEO content during a site update, and the client lost rankings, traffic and sales as a result — costing her serious revenue. Yikes!
A key component of your website’s success is a pet web design professional who knows how to follow SEO best practices. Here are three ways to make sure your designer has your back.
June 17, 2013
Last week, I asked the folks on my PetCopywriter Facebook page if they had any specific questions about pet website success, or promoting a pet business online — something I could talk about in my next blog post.
Katherine chimed in on Facebook and said: “Landing Page guidelines for pet companies.”
Thanks, Katherine! I’m so glad you asked because I see all kinds of mistakes when pet business owners or marketers try to run online ad campaigns and they don’t work. The problem is usually with the landing pages: the ads aren’t driving prospects to the right kind of landing pages.
Let’s fix that right now with my 3 Keys to Success with Pet-Business Landing Pages. (more…)
May 16, 2013
Today I have a long wait at the airport due to circumstances beyond my control. So I thought, what should I do with all this waiting time? I’m talking about filling 4 hours here, while I eagerly wait to arrive at the 2013 BlogPaws Conference. (I hope to see you there!)
It didn’t take me long to realize that I could use this time to write a blog post about online marketing success for pet businesses and veterinary practices.
I came up with these suggested top 3 times to write a blog post for your pet business website. (more…)
May 9, 2013
If you do any blogging for your pet website or your pet industry business… you’ll find all kinds of tips and inspiration for success at this year’s BlogPaws Conference May 16-18 in Vienna, VA.
The talks this year are fantastic — everything from Copyright Law and Monetization to How to Write and Publish Your Own Print on Demand Book (like I did with Wildly Profitable Marketing for the Pet Industry.) I’ll be speaking on Friday, May 17, covering the topic of SEO 101-102 for Bloggers. I was at this event last year and it’s a DO NOT MISS if you’re in the pet industry.
The infographic below gives you several reasons to come along. Please note: This conference is nearly sold out, so if you’re interested, register right away on their website. I hope to see you there!
May 6, 2013
If you’re taking the time to write helpful web content and a blog in the hopes of attracting more customers to your pet business website, it pays to know exactly which phrases pet owners are using in Google and other search engines.
For instance, if you happen to sell a natural treatment for dog hot spots, you’ll be using the phrases “dog hot spot” and “dog hot spots” in your core content and blog posts, right? That’s a great strategy that helps Google, Bing and other search engines find your pages and list them in the search results when people type “dog hot spot” into their searches.
But in addition to the obvious keywords (phrases) you should use in your blog posts… there are other keyword opportunities you may not have considered. These are keyword alternatives you can easily discover through two search enhancements provided by Google.
Let’s take a look at how these search enhancements can help you choose the best phrases for your pet website content. (more…)
April 15, 2013
If the mission of your website and/or Facebook efforts is to bring more customers to your local pet business, you may want to give yourself a reality check on the LOCAL aspect of your content.
After all, people in your community use LOCAL phrases to look online for the products and services you offer. They type into Google, Bing and other search engines: “[your town] pet supplies,” “pet groomers in [your town],” or “veterinary care in [your town].” Since search engines need to SEE the location information in your website text and other online marketing content (your blog, social media and YouTube videos), these basic phrases need to be included on every page if possible.
Seems like a no brainer, right?
Well, sadly, MOST local pet businesses forget to put their location in their web content. I recently audited nearly 100 different local pet business sites and found that many of them were missing their location or the area they serve. Plus I get calls from small local businesses, asking why they aren’t showing up in search engine results. I take one look at their sites and I can’t find their location… or it’s buried on only a single page of the site. I have to ask, “Where are you?”
If I have to ask this question to a local business, that’s a serious problem because Google won’t list that business in local search results. Luckily, it’s easy to fix. Here’s how in 5 easy steps. (more…)
March 19, 2013
Woo-hoo! I’m honored to be among the speakers at the 2013 BlogPaws Conference in Tysons Corner, VA on May 16 – 18, 2013.
This fantastic event brings together hundreds of pet parents and pet business owners eager to hone their online publishing skills, inspire and collaborate with each other on business projects and pet welfare causes, and connect with the pet and veterinary companies who sponsor our events.
I was there last year and I had no idea there was such a passionate and prolific group of pet bloggers. I’ll be speaking on SEO – showing bloggers how to drive more traffic to their sites via search engines.
Will you be there? If so, be sure to stop me and say hi!
Until next time,
Here’s to a prosperous pet website!