February 14, 2015
What’s the secret to veterinary practice SEO? It’s much easier than you think.
That’s what I explained to Brandon Breshears — Director of Operations at Rethink Veterinary Solutions and creator of The Veterinary Marketing Podcast — during our podcast conversation.
Brandon and I both know that many veterinary practices struggle with SEO (search engine optimization) and improving their search rankings.
But it doesn’t need to be a mysterious or difficult task. When you listen to the podcast, you’ll discover the one EASY fix that can make a MAJOR difference in helping local pet owners find your practice online.
You’ll hear tips on smart ways to use a combination of local words and “veterinary” words in all your web content to help improve the way Google and other search engines find and rank your practice.
These tips are quite simple and easy to follow… and yet many practices aren’t embracing them. This means if you do, you’ll be steps ahead of the local competition. Many thanks to Brandon for this interview!
Find out how easy it can be to attract local pet owners to your veterinary practice website.
If you prefer to listen to this podcast episode on iTunes, it’s titled, “VMP 030: SEO and Copywriting for Your Veterinary Practice.”
Until next time,
Here’s to a profitable veterinary website!
January 13, 2015
Now that the .vet domain is available, you may be wondering if you should you jump on board and register your pet or veterinary business website as a .vet version.
You may be asking yourself, “Should I buy the .vet domain to help with our SEO/search results or website traffic?”
I was wondering the same thing and I had a conversation with a few of my fellow online marketing professionals. Here’s the upshot of what we discussed.
Mike Linville, owner of Black Dog Studios, a “Responsible Design” web site developer and online marketer in the veterinary industry, said, “After the Google Panda update a few years ago — the search algorithm changed to put less emphasis on domain names (because any spammer could buy domains with $7). Instead, there’s more emphasis on quality content. So in terms of buying the .vet domain name – I don’t think you would see an SEO benefit. But, if you wanted it for branding sake … then I would definitely say yes.”
January 7, 2015
I’m happy to announce that my book co-author, C S Wurzberger, and I have just released a fresh 2015 update of our guide, Wildly Profitable Marketing for the Pet Industry.
This is our fourth year of updating this workbook. It’s designed to be your complete road map to creating a very simple yet effective marketing plan for your pet or veterinary business.
In Wildly Profitable Marketing for the Pet Industry 2015 edition, you’ll see that we’ve updated:
- Examples and screen shots to feature the latest “best practice” websites, including pet businesses, veterinary manufacturers and more
- Several resources and links to make sure you have the latest information
- Statistics, facts and features that are relevant right now
- Tips and steps for success, including a completely updated Podcast section (see page 216)
- Other details that make this a great go-to guide for success this year and beyond
June 25, 2014
By David Tomen for PetCopywriter.com
Lori does the writing and email newsletters for her veterinary clinic’s website. She has a steady stream of ideas for pet-business articles her business uses when marketing to pet owners. Here, we’ll look at the formula Lori uses to write her blog posts, web pages and email newsletters.
My hope is by the time you finish reading this article, you’ll be able to make Lori’s success your reality too.
Topics for your pet-business marketing articles
May 20, 2014
By David Tomen for PetCopywriter.com
Sheri is a master at marketing to pet owners. She loves animals. Caring for pets since she was a young girl fostered a passion that led to a career as a veterinarian.
Sheri soon found that sharing her know-how was a great way to build her business. Pet owners trusted her and shared their experience with friends. And her veterinary clinic’s revenues grew exponentially every year since she opened her doors.
Sheri taught Lori her receptionist and resident webmaster the easiest way to come up with “how to” articles. During the week, her staff would make note of customer questions and problems. Lori then selected the best of the lot and wrote a “how to” article for each week’s blog post.
Lori came up with some of her own methods for generating ideas for blog posts, too. You can easily do this for your practice as well.
If you use the pet web content ideas here, you’ll easily be able to write magnetic “how-to” articles that bring in more traffic to your website and business. (more…)