June 25, 2014
By David Tomen for PetCopywriter.com
Lori does the writing and email newsletters for her veterinary clinic’s website. She has a steady stream of ideas for pet-business articles her business uses when marketing to pet owners. Here, we’ll look at the formula Lori uses to write her blog posts, web pages and email newsletters.
My hope is by the time you finish reading this article, you’ll be able to make Lori’s success your reality too.
Topics for your pet-business marketing articles
May 20, 2014
By David Tomen for PetCopywriter.com
Sheri is a master at marketing to pet owners. She loves animals. Caring for pets since she was a young girl fostered a passion that led to a career as a veterinarian.
Sheri soon found that sharing her know-how was a great way to build her business. Pet owners trusted her and shared their experience with friends. And her veterinary clinic’s revenues grew exponentially every year since she opened her doors.
Sheri taught Lori her receptionist and resident webmaster the easiest way to come up with “how to” articles. During the week, her staff would make note of customer questions and problems. Lori then selected the best of the lot and wrote a “how to” article for each week’s blog post.
Lori came up with some of her own methods for generating ideas for blog posts, too. You can easily do this for your practice as well.
If you use the pet web content ideas here, you’ll easily be able to write magnetic “how-to” articles that bring in more traffic to your website and business. (more…)
May 13, 2014
By Jen Phillips April for PetCopywriter.com
Social media offers a perfect opportunity for pet marketers. With a well thought out campaign, you can reach thousands of potential customers and develop loyal brand advocates.
After all, social media is where your customers are. There’s nothing pet lovers enjoy more than conversing with other pet lovers and sharing pictures of their fur kids on social media.
Don’t believe me? The American Kennel Club has 111 thousand followers on Twitter. The hashtag #dogsofinstagram has over 2 dozen posts in three days. The industry conference Blogpaws spent weeks gearing up for the big event with Twitter parties and dozens of posts across Facebook, Instagram, etc.
Chances are, you are at least using Facebook to engage with your customers.
Yet, the dilemma a lot of pet marketers face is they don’t know how to harness the power of social media. With that in mind, here’s how your pet business or veterinary practice can develop a sales funnel via social media and track your results.
Social Media for Pet Marketing (more…)
May 6, 2014
This just in… quality content matters when it comes to attracting visitors to your pet or veterinary website! Actually, it always mattered, but a recent blog post from Marketing Profs brought it to our attention with statistics from a new marketing survey.
The blog post stated, “Marketing and sales professionals say creating quality content is THE MOST EFFECTIVE search engine optimization (SEO) tactic, according to the results of a recent survey conducted by Ascend2. More than half (57%) of the global professionals polled say quality content creation is one of the most effective SEO strategies employed by their company.”*
What else matters when it comes to bringing in business through Google and other search engines? The Marketing Profs article noted these survey findings from Ascend2: “Other SEO efforts seen as effective include: (more…)
April 1, 2014
By Chris Butler for PetCopywriter.com
If a picture is worth a thousand words, do you have any idea how much a one-minute video is worth?
Whether you’re marketing pet products or promoting a veterinary practice, videos are priceless especially if you include an animal.
According to Dr. James McQuivey of Forrester Research, a video is worth 1.8 million words, which is about three times the length of Tolstoy’s War and Peace. That equates to about 3,600 typical web pages!
I don’t know about you, but writing that many pages for one website, even if it’s about my precious four-legged friends, would be a bit much. Besides, what are the chances of anyone reading the whole thing?
Just look at the abundance of pet videos that circulate the Internet on a daily basis. People love watching videos with cute animals in them. And if you use the videos to demonstrate something useful about a pet, or pet product, you’ve really set yourself apart. (more…)
March 25, 2014
By Jen Phillips April for PetCopywriter.com
There’s a saying that people don’t wake up in the morning and go to your website, but they do wake up in the morning and go to Facebook. In fact, if you’re a pet business marketing to pet owners, Facebook plays a key role in your marketing efforts.
Facebook by the numbers:
- Over a billion users (yes, that’s a B)
- According to the Pew Research Center, 64% of adult users log into Facebook daily
- Business Insider.com says 73% of the users have a household income of $75,000 +
What does this mean to you as a pet business? It means your potential customers are using Facebook.
However, if you’re like a lot of pet businesses, you’re not sure how to best use it to grow your business. After all, it’s not as simple as getting a storefront on the busiest street corner in town to maximize your foot traffic (and sales).
How do you get noticed and increase your customer base on the popular social media network? It starts with a plan. (more…)
August 5, 2013
The other day, David Beart from PetYak.com alerted me to a growing problem where bad links are seriously hurting pet websites with poor rankings and traffic in Google, Bing and other search engines. He said, “I found out the hard way that my website had 54,000 bogus links pointing to it, and I got penalized. Several hacked sites from Russia and Poland, and from.info and .net sites using cloaking, are hitting all types of verticals (including the pet industry).”
But before I explain bad links, let’s back up a bit.
Google is always trying to give searchers the best possible results. Throughout each year, Google updates their search algorithms (formulas) to clamp down on entities trying to hack the system.
Google’s latest update, Penguin 2.0, is clamping down on bogus inbound links/negative SEO. QUALITY inbound links from legitimate websites/companies… especially links to internal pages of your website, using anchor text such as “See their complete selection of dog treats” (not a real ink) — are fine. However, hackers are flooding unsuspecting pet websites (and other industry websites) with bogus text links from “fake” referral pages, and Google sees those links as “unnatural.”
When this happens, Google can slap your site with a penalty, which can kill its traffic. This is something you need to know about and address with your pet website now. Here’s how. (more…)
July 16, 2013
There’s nothing more tragic than updating your pet website or launching a new site and it’s not designed for SEO (search engine optimization) OR for the best visitor experience.
I’ve heard horror stories about pet businesses working with a web designer who creates “very nice looking sites,” but who didn’t know a thing about SEO. In fact, in a couple of cases over the past few years, web designers have ignored the SEO tags I had written for a client, and therefore completely missed the boat in helping the site generate great Google results. Recently a graphic designer wiped out all the previous SEO content during a site update, and the client lost rankings, traffic and sales as a result — costing her serious revenue. Yikes!
A key component of your website’s success is a pet web design professional who knows how to follow SEO best practices. Here are three ways to make sure your designer has your back.
June 17, 2013
Last week, I asked the folks on my PetCopywriter Facebook page if they had any specific questions about pet website success, or promoting a pet business online — something I could talk about in my next blog post.
Katherine chimed in on Facebook and said: “Landing Page guidelines for pet companies.”
Thanks, Katherine! I’m so glad you asked because I see all kinds of mistakes when pet business owners or marketers try to run online ad campaigns and they don’t work. The problem is usually with the landing pages: the ads aren’t driving prospects to the right kind of landing pages.
Let’s fix that right now with my 3 Keys to Success with Pet-Business Landing Pages. (more…)
May 16, 2013
Today I have a long wait at the airport due to circumstances beyond my control. So I thought, what should I do with all this waiting time? I’m talking about filling 4 hours here, while I eagerly wait to arrive at the 2013 BlogPaws Conference. (I hope to see you there!)
It didn’t take me long to realize that I could use this time to write a blog post about online marketing success for pet businesses and veterinary practices.
I came up with these suggested top 3 times to write a blog post for your pet business website. (more…)