January 13, 2015
Now that the .vet domain is available, you may be wondering if you should you jump on board and register your pet or veterinary business website as a .vet version.
You may be asking yourself, “Should I buy the .vet domain to help with our SEO/search results or website traffic?”
I was wondering the same thing and I had a conversation with a few of my fellow online marketing professionals. Here’s the upshot of what we discussed.
Mike Linville, owner of Black Dog Studios, a “Responsible Design” web site developer and online marketer in the veterinary industry, said, “After the Google Panda update a few years ago — the search algorithm changed to put less emphasis on domain names (because any spammer could buy domains with $7). Instead, there’s more emphasis on quality content. So in terms of buying the .vet domain name – I don’t think you would see an SEO benefit. But, if you wanted it for branding sake … then I would definitely say yes.”
January 7, 2015
I’m happy to announce that my book co-author, C S Wurzberger, and I have just released a fresh 2015 update of our guide, Wildly Profitable Marketing for the Pet Industry.
This is our fourth year of updating this workbook. It’s designed to be your complete road map to creating a very simple yet effective marketing plan for your pet or veterinary business.
In Wildly Profitable Marketing for the Pet Industry 2015 edition, you’ll see that we’ve updated:
- Examples and screen shots to feature the latest “best practice” websites, including pet businesses, veterinary manufacturers and more
- Several resources and links to make sure you have the latest information
- Statistics, facts and features that are relevant right now
- Tips and steps for success, including a completely updated Podcast section (see page 216)
- Other details that make this a great go-to guide for success this year and beyond
June 25, 2014
By David Tomen for PetCopywriter.com
Lori does the writing and email newsletters for her veterinary clinic’s website. She has a steady stream of ideas for pet-business articles her business uses when marketing to pet owners. Here, we’ll look at the formula Lori uses to write her blog posts, web pages and email newsletters.
My hope is by the time you finish reading this article, you’ll be able to make Lori’s success your reality too.
Topics for your pet-business marketing articles
May 20, 2014
By David Tomen for PetCopywriter.com
Sheri is a master at marketing to pet owners. She loves animals. Caring for pets since she was a young girl fostered a passion that led to a career as a veterinarian.
Sheri soon found that sharing her know-how was a great way to build her business. Pet owners trusted her and shared their experience with friends. And her veterinary clinic’s revenues grew exponentially every year since she opened her doors.
Sheri taught Lori her receptionist and resident webmaster the easiest way to come up with “how to” articles. During the week, her staff would make note of customer questions and problems. Lori then selected the best of the lot and wrote a “how to” article for each week’s blog post.
Lori came up with some of her own methods for generating ideas for blog posts, too. You can easily do this for your practice as well.
If you use the pet web content ideas here, you’ll easily be able to write magnetic “how-to” articles that bring in more traffic to your website and business. (more…)
May 13, 2014
By Jen Phillips April for PetCopywriter.com
Social media offers a perfect opportunity for pet marketers. With a well thought out campaign, you can reach thousands of potential customers and develop loyal brand advocates.
After all, social media is where your customers are. There’s nothing pet lovers enjoy more than conversing with other pet lovers and sharing pictures of their fur kids on social media.
Don’t believe me? The American Kennel Club has 111 thousand followers on Twitter. The hashtag #dogsofinstagram has over 2 dozen posts in three days. The industry conference Blogpaws spent weeks gearing up for the big event with Twitter parties and dozens of posts across Facebook, Instagram, etc.
Chances are, you are at least using Facebook to engage with your customers.
Yet, the dilemma a lot of pet marketers face is they don’t know how to harness the power of social media. With that in mind, here’s how your pet business or veterinary practice can develop a sales funnel via social media and track your results.
Social Media for Pet Marketing (more…)