Be careful with autoplay to avoid annoying your pet internet customers

Yesterday I was on a conference call with two copywriter colleagues, and we were discussing companies we’d like to work for. Together, we visited the website of one particular company, and suddenly a loud audio stream started playing with a woman’s voice chirping away regarding all the wonderful qualities of the company. It completely disrupted … Read more

Speak a little geek to help ensure the best Pet SEO results

Even though I’m a seasoned pet marketing copywriter, I’m not the most technical person in the world. In fact, my highest and best skill is writing copy in plain English — speaking to the target audience in terms that clearly show how a pet-related product or service will benefit them. However, I’ve learned to speak … Read more