Have you ever said this to yourself? “I don’t have time to keep my pet blog current…” or “I don’t know what to write about on my veterinary practice blog…” or “My blog doesn’t get any traffic or responses; it doesn’t lead to new business for me.” If you’ve had any of these concerns about
A couple of months ago, I read an excellent article by Tech Crunch called “The Rise of the Video Explainer.” It talks about the power of using video to provide your prospects and customers with how-to tips, product demonstrations, free tours and more. Not only is video super powerful in telling your story in ways that
More than two years ago, I wrote a series of blog posts about the importance of having a clear, optimized website to attract more business, whether you’re marketing pet products, veterinary services or supplies for pet businesses. A lot has happened on the web since then, but the web-success fundamentals have not changed. In fact,
If you’re in charge of marketing your pet business or veterinary practice, I encourage you to think about adding a link strategy to your online marketing toolbox if you haven’t already done so. The reason is, inbound links from other websites — especially high-quality websites with lots of healthy, relevant traffic — are a major
Today I’d like to talk about the pet-business community. I’m so excited to be part of this enthusiastic group of people who care so much about happy pets, informed pet parents, and products and services that meet pet needs in a wonderful way. As a fellow pet professional, are you networking with others in the pet
Last week, as part of a Public Relations (PR) strategy to announce the new book I co-authored, Wildly Profitable Marketing for the Pet Industry, I submitted a pet-business press release to a few distribution services. It worked out very well, with Google picking it up right away. Plus we received some exciting comments from people in the
Remember that Wizard of Oz scene where Toto pulls back the curtain on the “Wizard?” And Dorothy says, “Why, you’re no wizard at all.” It’s the same with marketing your pet business or veterinary practice. All those marketing options — from web SEO, social media and emails… to blogging, mobile media and even direct mail
Every month or so, I’m invited to present a webinar about what works online… particularly regarding content that works to attract more customers to the websites of pet businesses and veterinary practices. I’ve been honored and thrilled to present webinars to veterinarians via LifeLearn; pet sitters and walkers via the Association of Pet Sitting Excellence;
You may have noticed by now that PetCopywriter.com’s website design has been updated. Thanks to the wonderful skills of graphic designer Jason Spooner and web developer Neil P. Arnold, we’re thrilled with the results. The reason we did this is… I didn’t feel the website was showcasing what we offer pet and veterinary companies in
Quick — what’s the first thing your website visitors see when they arrive at your site? This is a very important question; more important than you’d ever imagine. That’s because your pet website’s first impression is EVERYTHING. If people don’t like what they see on that very first screen of your site, they probably won’t