Okay, I know you were looking for a specific number here… Let me apologize in advance for giving you a very honest, but perhaps slightly frustrating, answer, which is: It depends. Because the truth is, there is no one-size-fits-all answer. The good news, though, is that I have a list for you below — one … Read more
Maybe you’ve caught on to the new tidying craze brought on by Marie Kondo, a Japanese consultant on decluttering and organization… and her hit show on Netflix. I bought her book a few years ago, and I loved it! And while I never fully worked my way through the entire method… I found that even … Read more
Recently, fellow copywriter Paul Parry compiled dozens of tips on lead generation, and reached out to include Pam Foster of PetCopywriter.com in his collection of voices on this subject. His blog post, titled “36 World-Class Copywriters & Marketers Reveal Their 3 Top Tips for Lead Generation” is a terrific source of tips and ideas to … Read more
Simple Formula for Writing Magnetic Pet Marketing “How-to” Articles
By David Tomen for PetCopywriter.com
“How to” articles are practically a no-brainer when marketing to pet owners because you’ve listened carefully to what your customers wonder about most.
Lori does the writing and email newsletters for her veterinary clinic’s website. She has a steady stream of ideas for pet-business articles her business uses when marketing to pet owners. Here, we’ll look at the formula Lori uses to write her blog posts, web pages and email newsletters.
My hope is by the time you finish reading this article, you’ll be able to make Lori’s success your reality too.
Marketing to pet owners with “how-to” articles made easy
By David Tomen for PetCopywriter.com
The pet-owner focused web content for Dr. Buzby’s ToeGrips includes this How-To article on dog nail care. It includes text, a photo and a video.
Sheri is a master at marketing to pet owners. She loves animals. Caring for pets since she was a young girl fostered a passion that led to a career as a veterinarian.
Sheri soon found that sharing her know-how was a great way to build her business. Pet owners trusted her and shared their experience with friends. And her veterinary clinic’s revenues grew exponentially every year since she opened her doors.
Sheri taught Lori, her receptionist and resident webmaster, the easiest way to come up with “how-to” articles. During the week, her staff would make note of customer questions and problems. Lori then selected the best of the lot and wrote a “how-to” article for each week’s blog post.
Lori came up with some of her own methods for generating ideas for blog posts, too. You can easily do this for your practice as well.
If you use the pet web content ideas here, you’ll easily be able to write magnetic “how-to” articles that bring in more traffic to your website and business.
Social media offers a perfect opportunity for pet marketers. With a well thought out campaign, you can reach thousands of potential customers and develop loyal brand advocates.
Give pet lovers lots of reasons to “Like” you, follow you and do business with you on Facebook
After all, social media is where your customers are. There’s nothing pet lovers enjoy more than conversing with other pet lovers and sharing pictures of their fur kids on social media.
Don’t believe me? The American Kennel Club has 111 thousand followers on Twitter. The hashtag #dogsofinstagram has over 2 dozen posts in three days. The industry conference Blogpaws spent weeks gearing up for the big event with Twitter parties and dozens of posts across Facebook, Instagram, etc.
Chances are, you are at least using Facebook to engage with your customers.
Yet, the dilemma a lot of pet marketers face is they don’t know how to harness the power of social media. With that in mind, here’s how your pet business or veterinary practice can develop a sales funnel via social media and track your results.
For the most effective pet website SEO, focus on this tactic
This just in… quality content matters when it comes to attracting visitors to your pet or veterinary website! Actually, it always mattered, but a recent blog post from Marketing Profs brought it to our attention with statistics from a new marketing survey.
Survey says! Quality content, posted frequently, is critical for getting traffic from Google and other search engines.
The blog post stated, “Marketing and sales professionals say creating quality content is THE MOST EFFECTIVE search engine optimization (SEO) tactic, according to the results of a recent survey conducted by Ascend2. More than half (57%) of the global professionals polled say quality content creation is one of the most effective SEO strategies employed by their company.”*
What else matters when it comes to bringing in business through Google and other search engines? The Marketing Profs article noted these survey findings from Ascend2: “Other SEO efforts seen as effective include:
Top 3 times to write a blog post for your pet business website Today I have a long wait at the airport due to circumstances beyond my control. So I thought, what should I do with all this waiting time? I’m talking about filling 4 hours here, while I eagerly wait to arrive at the … Read more
Easter bunny social media success for your pet business You’ve probably heard that pet owners spend more time today on social media sites than ever before. And Hubspot.com confirms that consumer use of social media has grown 250% in the past two years… so you need to be there. And yes, it’s true that likeable … Read more
OK, there’s really no such thing as an ear hug. Or is there…? This photo provides clear evidence that ear hugs exist. Isn’t it sweet? To me, it’s the ultimate image of a warm and loving bond between two best buds. So why should you care about ear hugs? Well, as the owner of a … Read more
