Gotta love Jakob Nielsen, the king of website usability and owner of the world-famous Nielsen Norman Group. He recently posted a highly informative and useful article about web content, scrolling pages, visitor attention, and the importance of having critical content “above the fold” (the first screen people see when landing on a web page). Before … Read more
Remember the phrase, “Put your money where your mouth is?” This adage is 100% applicable to pet internet marketing and having web content that works to 1) drive traffic to your site and 2) connect with buying customers. Here’s why. Keywords equal money in today’s cluttered online marketplace. And your web content represents the messages … Read more
Have you ever seen a web site with text that looks like this example from a dog training service? Because we come to you, your dog-training sessions can be set up to fit into your busy schedule. Evenings, weekends, one-time power sessions, or long-term assignments, we have dog trainers available to respond to any variety … Read more
Yesterday I was on a conference call with two copywriter colleagues, and we were discussing companies we’d like to work for. Together, we visited the website of one particular company, and suddenly a loud audio stream started playing with a woman’s voice chirping away regarding all the wonderful qualities of the company. It completely disrupted … Read more
Quite often, I work with web clients who really have it together. They understand their audience’s needs and how their web site can help. They have a great solution that’s easy to write about. They also understand their unique value proposition — what sets them apart from the competition. Yet, often when I look at … Read more