Month: October 2009

Commit to content clarity on EVERY page of your pet website

January 29, 2024October 27, 2009 by Pam Foster

The other day, I received an entertaining piece of mail from a credit card company. Due to recent legislation, credit card issuers are now being forced to make a “Clarity Commitment™” regarding their credit card account summaries; promising to offer consumers “a clear and straightforward description of their credit card rates and fees.” Hopefully this … Read more

Use active words to generate more action on your pet website

January 29, 2024October 5, 2009 by Pam Foster

Did you know that you can instantly improve your online sales results by replacing passive words on your website with clear active words? It’s true, and I’ll give you 3 reasons why. 1. Active words propel your prospects toward the steps you want them to take. Consider how the active phrase “Read this information now … Read more