Month: December 2009

Grant your prospect’s wishes on your pet website and reap the rewards

January 29, 2024December 27, 2009 by Pam Foster

Sometimes when you’re looking for something online, you have a wish in the back of your mind, right? For example, about a month ago when I was planning a trip across the country with my dog, I searched online with this wish in my head: “I hope I can find an airline-approved dog carrier that’s … Read more

Periodically test all the hyperlinks on your pet web pages

January 29, 2024December 4, 2009 by Pam Foster

One of my pet-industry colleagues suggested that I write about this common problem with websites: misguided hyperlinks. A misguided hyperlink is either a broken link because it takes your site visitor to an error page, or it’s a useless link because it lands on a page that makes no sense to your prospect. Everyone’s … Read more