I was just reading Entrepreneur (October 2011) and came across a fabulous article about Animal General Hospital in Port St. Lucie, FL.
It seems that the owner of this veterinary practice figured out how to engage local-community clients and prospects online, using the practice’s website in combination with free social networking, email and YouTube plus a modest paid-search advertising campaign (Google Adwords and Facebook ads).
The result: instead of spending $27,000 over 18 months for Yellow Pages and getting lame results, his online strategy only cost $3,600 plus staff time, but his business grew with 250 new clients and $75,000 in additional annual revenue. Can you say “WOW”???
Here are 3 ideas your local pet business can take away from this as you plan your fall and winter pet marketing strategies: