Fascinating Facebook Facts for Pet Retail Marketing

This weekend, I was browsing through some pet retail magazines and came across a new report that might interest you. It’s called Strategies for Effective Facebook Wall Posts for the Retail Industry, and it includes a number of fascinating facts that may well be worth considering for your pet business Facebook page, whether you’re marketing pet products or services.

  • Posting 1-4 times a week produces 71% higher user engagement than 5 or more posts for retail brands: quality trumps frequency
  • Posts containing fewer than 80 characters produce 66% higher engagement than longer posts (wow!)
  • Posts containing questions generate more than double the amount of comments, even if they may get fewer “likes,”
  • Top retail sales keywords that produced more user engagement: “$ off” and “coupon” worked best (55% higher user engagement rates); while the words “sale” and “percent off” (or % off) produced the lowest; even posts about offers less than $10 off produce 17% higher engagement than percent-off posts
  • The 2 most effective types of retail brand posts contain a single photo attachment or use only words. Posts containing only words produce 94% higher engagement than avg.
  • Wednesday is the best day to post, although you obviously shouldn’t post ONLY on Wednesday. 🙂
So — what kinds of topics should you post on your pet business Facebook page?

More WOW ideas for marketing your local pet business

I was just reading Entrepreneur (October 2011) and came across a fabulous article about Animal General Hospital in Port St. Lucie, FL.

It seems that the owner of this veterinary practice figured out how to engage local-community clients and prospects online, using the practice’s website in combination with free social networking, email and YouTube plus a modest paid-search advertising campaign (Google Adwords and Facebook ads).

The result: instead of spending $27,000 over 18 months for Yellow Pages and getting lame results, his online strategy only cost $3,600 plus staff time, but his business grew with 250 new clients and $75,000 in additional annual revenue. Can you say “WOW”???

Here are 3 ideas your local pet business can take away from this as you plan your fall and winter pet marketing strategies: