What is a quality website when marketing pet products?

If you’ve always wondered why some pet-industry websites show up higher in Google results than others… or even yours… today I’m going to reveal what Google considers to be a quality website. You see, when a person uses Google to find websites that meet his or her needs, its algorithm for finding the best, most … Read more

Vote for your favorite website marketing to pet owners or businesses

Hi there, I’m conducting an informal survey and would love your input. Please tell me which pet-related website you love… and why. You can name one site or several — your choice. Please provide the web address/URL too. What makes it a great site? Is it the… User-friendliness? Quality of info provided? Products or services … Read more

Why it pays to work with a Certified SEO pet copywriter

Greetings – Today’s topic is about SEO copywriting — that magical blend of three things that make your website work (if it has these ingredients): The strategic and ethical use of relevant and competitive keywords (keyphrases) your prospects are using in search engines to find your pet products… Messages that are customer-focused; showing them how … Read more

Important new report about marketing pet products and services online

Let’s face it: on any given day, anyone can see how your online pet company is performing in search rankings. Web traffic and online sales are easily measured, and your site’s success ultimately rests on you. So – it’s time to ask yourself these questions about your business: 1. Does your pet website consistently beat … Read more

Is Google May Day affecting your ability to market pet products?

I learned over the past couple of days that a Google algorithm change about 10 days ago has affected all ecommerce websites, especially those using content from manufacturers. This is a big deal if your website is focused on marketing pet products. As of May, 2010, the Google “May Day” Update created a situation where … Read more

Beware of a web content pet peeve that may turn your visitors away in droves

Have you read the fantastic book, The New Rules of Marketing & PR by David Meerman Scott? It’s definitely worth reading if you have an interest in improving your website content and online marketing results. One of my favorite sections of the book features David’s disdain for websites that use meaningless, cliche, corporate-y phrases that … Read more