A Surprising Fact About Your Pet Business Website

Pet owners look at product websites for information

Here’s recent research that may shock you. Out of all the different marketing channels available to you today, including YouTube, TikTok, Facebook, Instagram, Pinterest, search ads, email, and more… Half of your potential customers will likely learn about your new products from your COMPANY WEBSITE.  You may be thinking, no way! Websites aren’t that important … Read more

NEWS: Pam Foster Relaunches PetCopywriter.com with Expanded Content Services

Pam Foster relaunches PetCopywriter.com

Expanded Services Include Strategic Content ad SEO Copywriting for Pet and Veterinary Businesses Portland, ME, March 4, 2024: Experienced pet industry writer Pam Foster, with 25+ years of client success, has relaunched PetCopywriter.com. Her expanded services include strategic B2C and B2B content marketing consulting and SEO Copywriting for companies in the pet/veterinary industry … whether … Read more

Smarter SEO Can Increase Traffic for Your Pet or Veterinary Website

Smarter SEO Can Increase Traffic for Your Pet or Veterinary Website Just as the latest generation of pet products includes “smart technology” that understands what’s happening with the health of a pet — You can take a smart approach to your pet or veterinary website SEO (search engine optimization) by understanding what’s happening with your … Read more

PetCopywriter included in AWAI copywriting sample book

AWAI (American Writers & Artists, Inc.), the world’s top publisher of copywriter training programs, has released an ebook of successful copywriting samples from the past 5 years, and Pam Foster’s veterinary copywriting work for the NAVC (North American Veterinary Community) is included — woo hoo! The ebook, “30 Top-Performing Copywriting Samples to Study and Steal,” includes sales … Read more

New Local Search Data for Veterinary Practice Websites

This LSA Insider Local Search Infographic lists "veterinarians" as #35 out of the top 142 categories
This LSA Insider Local Search Infographic lists “veterinarians” as #35 out of the top 142 categories

New Local Search Data for Veterinary Practice Websites

I came across an interesting local search infographic a short while ago with data that’s important if you’re in charge of marketing a local veterinary practice, and you’re competing against other local options.

You see, local search is a huge deal when it comes to attracting new business for your local veterinary practice. This LSA Insider (Local Search Association) infographic showed that “veterinarians” is among the top 142 categories consumers searched for in just one week. Veterinarians are listed as #35 on the list.

When you dig deeper, you’ll see the dominance of search engines as the tool consumers use for finding local veterinary practices, far above any other method. Here’s the breakdown: 

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