In recent posts, you’ve learned all about where to find keywords for your veterinary practice website… So, this month let’s talk about how and where to use those keywords to boost your SEO! As a reminder, SEO (search engine optimization) is important, because it helps your practice appear higher in the online search…
Last month, we talked about some easy SEO tips you can use right away, to help improve your practice’s searchability online. If you haven’t read it yet, I’d recommend starting there. Then, continue reading here for a super easy tip on how to find some great keywords and key phrases for your veterinary website. This…
Maybe you’ve caught on to the new tidying craze brought on by Marie Kondo, a Japanese consultant on decluttering and organization… and her hit show on Netflix. I bought her book a few years ago, and I loved it! And while I never fully worked my way through the entire method… I found that even…
Smarter SEO Can Increase Traffic for Your Pet or Veterinary Website Just as the latest generation of pet products includes “smart technology” that understands what’s happening with the health of a pet — You can take a smart approach to your pet or veterinary website SEO (search engine optimization) by understanding what’s happening with your…
Recently, fellow copywriter Paul Parry compiled dozens of tips on lead generation, and reached out to include Pam Foster of PetCopywriter.com in his collection of voices on this subject. His blog post, titled “36 World-Class Copywriters & Marketers Reveal Their 3 Top Tips for Lead Generation” is a terrific source of tips and ideas to…
By David Tomen for PetCopywriter.com
Sheri is a master at marketing to pet owners. She loves animals. Caring for pets since she was a young girl fostered a passion that led to a career as a veterinarian.
Sheri soon found that sharing her know-how was a great way to build her business. Pet owners trusted her and shared their experience with friends. And her veterinary clinic’s revenues grew exponentially every year since she opened her doors.
Sheri taught Lori, her receptionist and resident webmaster, the easiest way to come up with “how-to” articles. During the week, her staff would make note of customer questions and problems. Lori then selected the best of the lot and wrote a “how-to” article for each week’s blog post.
Lori came up with some of her own methods for generating ideas for blog posts, too. You can easily do this for your practice as well.
If you use the pet web content ideas here, you’ll easily be able to write magnetic “how-to” articles that bring in more traffic to your website and business.
This just in… quality content matters when it comes to attracting visitors to your pet or veterinary website! Actually, it always mattered, but a recent blog post from Marketing Profs brought it to our attention with statistics from a new marketing survey.
The blog post stated, “Marketing and sales professionals say creating quality content is THE MOST EFFECTIVE search engine optimization (SEO) tactic, according to the results of a recent survey conducted by Ascend2. More than half (57%) of the global professionals polled say quality content creation is one of the most effective SEO strategies employed by their company.”*
What else matters when it comes to bringing in business through Google and other search engines? The Marketing Profs article noted these survey findings from Ascend2: “Other SEO efforts seen as effective include:
OK, there’s really no such thing as an ear hug. Or is there…? This photo provides clear evidence that ear hugs exist. Isn’t it sweet? To me, it’s the ultimate image of a warm and loving bond between two best buds. So why should you care about ear hugs? Well, as the owner of a…
If you’re using a blog to market your pet business or veterinary practice, you’ll be happy to know there’s an easy formula for great results, which means better search engine rankings, more traffic and more sales.
Using the following formula last fall, I started blogging tips for a pet-business services company, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for only 6 posts.
Would you like to generate results like this for your pet business or veterinary practice marketing?
Try these “best practices” guidelines and see what happens.
In honor of National Veterinary Technician Week (October 9-15, 2011), I’d like to recognize and thank all the dedicated, upbeat and hard-working vet techs I’ve met over the years. My pets have always been well cared for by these friendly professionals who love animals, work super hard, and continue learning their craft. If you happen to…