Two kittens looking at a laptop, with one of them pointing toward the screen

SEO for Veterinary Practices: Where and How to Use Keywords

In recent posts, you’ve learned all about where to find keywords for your veterinary practice website…   So, this month let’s talk about how and where to use those keywords to boost your SEO!   As a reminder, SEO (search engine optimization) is important, because it helps your practice appear higher in the online search…

French bulldog sleeping on the lawn

More easy SEO tips for veterinary practices: A super quick and easy way to find keywords

Last month, we talked about some easy SEO tips you can use right away, to help improve your practice’s searchability online. If you haven’t read it yet, I’d recommend starting there. Then, continue reading here for a super easy tip on how to find some great keywords and key phrases for your veterinary website. This…

Cat sitting in the middle of a mess of crumpled papers

Tidy up your pet or veterinary website, to make it more effective

Maybe you’ve caught on to the new tidying craze brought on by Marie Kondo, a Japanese consultant on decluttering and organization… and her hit show on Netflix. I bought her book a few years ago, and I loved it! And while I never fully worked my way through the entire method… I found that even…

Marketing to pet owners with “how-to” articles made easy

Marketing to pet owners with “how-to” articles made easy

By David Tomen for PetCopywriter.com

Sheri is a master at marketing to pet owners. She loves animals. Caring for pets since she was a young girl fostered a passion that led to a career as a veterinarian.

Sheri soon found that sharing her know-how was a great way to build her business. Pet owners trusted her and shared their experience with friends. And her veterinary clinic’s revenues grew exponentially every year since she opened her doors.

Sheri taught Lori, her receptionist and resident webmaster, the easiest way to come up with “how-to” articles. During the week, her staff would make note of customer questions and problems. Lori then selected the best of the lot and wrote a “how-to” article for each week’s blog post.

Lori came up with some of her own methods for generating ideas for blog posts, too. You can easily do this for your practice as well.

If you use the pet web content ideas here, you’ll easily be able to write magnetic “how-to” articles that bring in more traffic to your website and business.

For the most effective pet website SEO, focus on this tactic

For the most effective pet website SEO, focus on this tactic

This just in… quality content matters when it comes to attracting visitors to your pet or veterinary website! Actually, it always mattered, but a recent blog post from Marketing Profs brought it to our attention with statistics from a new marketing survey.

The blog post stated, “Marketing and sales professionals say creating quality content is THE MOST EFFECTIVE search engine optimization (SEO) tactic, according to the results of a recent survey conducted by Ascend2. More than half (57%) of the global professionals polled say quality content creation is one of the most effective SEO strategies employed by their company.”*

What else matters when it comes to bringing in business through Google and other search engines? The Marketing Profs article noted these survey findings from Ascend2: “Other SEO efforts seen as effective include:

Simple Blog Guidelines for Pet Business or Veterinary Practice Marketing

If you’re using a blog to market your pet business or veterinary practice, you’ll be happy to know there’s an easy formula for great results, which means better search engine rankings, more traffic and more sales.

Using the following formula last fall, I started blogging tips for a pet-business services company, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for only 6 posts.

Would you like to generate results like this for your pet business or veterinary practice marketing?

Try these “best practices” guidelines and see what happens.