Woo hoo! Today I celebrate my 1-year anniversary as a pet-industry copywriter focused on businesses that serve consumers and B2B customers. Since embarking on this path last June, I’ve enjoyed writing web content, mobile apps and other marketing materials for a wide range of exciting pet businesses including MyPetED.com, Ben’s Bark Avenue Bistro, Pawsitive Perks, EPO-Equine,…
Pet owners are certainly an enthusiastic bunch, right? Honestly it doesn’t take much to entertain pet owners and engage with them. Recently I posted a photo of an adorable Maltese puppy I met at the Jacksonville Airport — added it to my Facebook page, and created quite a flurry of comments. So why not promote…
the web. It’s a fantastic tool for market research . Through social media, online news sources, blogs and more, you can find a ton of useful information about your customers and their biggest desires or problems that you can solve through your business.Then you can turn that insight into powerful web content that lets visitors know, “Wow, you really get me!” Here are 3 ways to use the web for quick, free market research…
This week Google announced a major crackdown on junky “content farms” — those sites filled with poorly-written articles jammed with search engine keywords… offering nothing to real people looking for real solutions online. Website Magazine reported on this important event, and gave this advice to website owners and marketers: “Hire a good writer. This public…
Today I’m delighted to send you off to another blog, where I wrote a guest post. SuccessWorks founder Heather Lloyd-Martin, an SEO pioneer and my mentor, invited me to share tips that can help website owners make the most of new traffic coming in via Google social search results. If you’re using social media for…
If you’re trying to determine how to tap into the hearts and minds of pet owners, pet businesses and the media, consider the successful approach that MyPetED has taken. You may find this approach helpful whether you’re marketing to pet owners, pet businesses, pet-product manufacturers or veterinary practices.
The right messages will increase your marketing results. Your messages have the power to delight customers, help them visualize the joys of using your products and services, and clearly guide them to a purchase. Every now and then, it’s important to look at your business messages and make sure they truly resonate with your ideal customers and set you apart from all the noise out there.
Human nature has not changed in 90 years. Pet owners still want to make their pets happy and enjoy their companionship. Pet business owners want to run successful, profitable businesses that delight pet owners, right? Make sure your web content helps them envision those positive benefits.
For web pages to work their magic in marketing to pet owners, veterinarians or pet businesses, the content writer must consider at least 2 dozen different elements (maybe even 3 dozen) in a strategic and thorough manner.
Focus your pet business web content on 1 individual at a time. Speak to that person as if he or she is the only one looking at your website. If you follow this advice, you’ll write web content that’s conversational, natural and personally inviting. This will help you grow your online pet business, one individual at a time. Let me show you what I mean.
For pet internet marketing success, focus your content on 1 individual at a time. Speak to that person as if he or she is the only one looking at your website. Here’s an example…
Is it true that we must always be very brief on a pet web site because people won’t read lots of content? See what marketing legend Claude Hopkins has to say about this common misconception that I hear a lot in the web content world. Also see how I answer the question, “How much content is too much for a pet business website?”
Today I’m featuring an important article from eMarketer Digital Intelligence. It’s only “open” to non-subscribers for a short time at this link: http://www.emarketer.com/Article.aspx?R=1008070. That’s why I’m passing it along in my blog. I especially like the questions because they reflect my content-writing focus: how can your pet business use content to solve your prospect’s needs in a unique and engaging way? 🙂
I recently came across a powerful explanation of what each visitor to your pet website can bring to your business in VALUE… whether you’re marketing to pet owners or pet businesses.
With permission from the website www.HudsonInk.com (a contractor marketing company), I’m happy to provide this explanation that’s quite relevant to pet business marketers as well: “Putting a Dollar Value on a Browser In Your Site”
What is SEO Copywriting? Technically, Search Engine Optimization (SEO) Copywriting is the art of using keywords to write content that helps web pages achieve top rankings in organic search engine results (unpaid search that doesn’t involve advertising). However, according to Wikipedia and other industry sources, “The foremost goal of SEO copywriting is to produce succinct,…
I rarely use exclamation points in my tips, but this topic is becoming a biggie because of changing technologies. First, a little story. Last week, I was meeting with a pet Internet marketing client and I saw the Apple iPad up close for the first time. It was swell and I thought, how cool is…
Recently I was asked to explain the difference between SEO (search engine optimization) in general and SEO Copywriting for the pet industry… and why it matters so much. There are a number of things that SEO means for any web site, including pet web sites, and copywriting is just one of them. I’ll try to…
What the heck is going on with search engines these days? You may not have heard, but dramatic recent trends could be giving your web page results a search smack-down. For example, it used to be that pet-related website owners could expect a Google algorithm change every year or so. But in 2010, three major…
How exciting! Just saw my pet-retail email marketing advice appear in the latest issue of Pet Business magazine. Check it out under “Cutting Communication Costs” 🙂 http://lnkd.in/732Gx2 That article includes all kinds of free and low-cost tips for running a super-efficient pet retail business. Plus I have a few more suggestions regarding pet internet marketing…
New findings from 200+ web page tests I recently attended a fantastic Webinar about web pages that work, and I’m excited to share the information with you. Whether your web page is focused on getting shoppers to buy from you, getting potential business clients to contact you, or some other mission, 3 main rules always…