Marketing your pet business with content in 2011

Today I’m featuring an important article from eMarketer Digital Intelligence. It’s only “open” to non-subscribers for a short time at this link: That’s why I’m passing it along in my blog. I especially like the questions because they reflect my content-writing focus: how can your pet business use content to solve your prospect’s needs in a unique and engaging way? 🙂

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The real value of your pet website visitors

I recently came across a powerful explanation of what each visitor to your pet website can bring to your business in VALUE… whether you’re marketing to pet owners or pet businesses.

With permission from the website (a contractor marketing company), I’m happy to provide this explanation that’s quite relevant to pet business marketers as well: “Putting a Dollar Value on a Browser In Your Site”

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SEO Copywriting Defined for Pet Businesses… and How to Find the Best Resource

What is SEO Copywriting? Technically, Search Engine Optimization (SEO) Copywriting is the art of using keywords to write content that helps web pages achieve top rankings in organic search engine results (unpaid search that doesn’t involve advertising). However, according to Wikipedia and other industry sources, “The foremost goal of SEO copywriting is to produce succinct,…

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