How to optimize your pet website photos for visitors and SEO

Last spring, I was driving my dog to doggie day care and came upon this hilarious scene in a neighbor’s driveway. I had to pull over and snap a quick photo from my phone.

Turkey lessons about optimizing your pet website for SEO, visitors
Turkey lessons about optimizing your pet website images

Everyone I’ve shown this to gets a big kick out of it, so I thought I’d share it with you.

What do these turkeys have in common with your pet business or veterinary practice website?

And what lessons can be learned from this photo when it comes to optimizing the images on your site?

I see 2 key take-aways for you.

1. Try to use distinct images for marketing your pet products or services.

This quartet of Tom turkeys are strutting their stuff in full regalia to attract the lone female who happens to be strolling by. Sadly, it’s hard to tell them apart, except the one on the right has some torn tail issues.

So how does the female know which one is her soul mate, or if any of them belong by her side? Hmmm. I wish I knew how that works. All I know is, it leads to an important point.

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