Top 3 times to write a blog post for your pet business website

PetCopywriter Blog Photo DFW WIFI

Top 3 times to write a blog post for your pet business website Today I have a long wait at the airport due to circumstances beyond my control. So I thought, what should I do with all this waiting time? I’m talking about filling 4 hours here, while I eagerly wait to arrive at the … Read more

Two simple keyword tips for pet web content success

Dog hot spot Google Instant image for PetCopywriter blog post about marketing to pet owners

Two simple keyword tips for pet web content success If you’re taking the time to write helpful web content and a blog in the hopes of attracting more customers to your pet business website, it pays to know exactly which phrases pet owners are using in Google and other search engines. For instance, if you … Read more

Is your local pet business website missing this critical content?

Dog walker Kingston RI local pet business web content
Dog walker Kingston RI local pet business web content
By including the location of this dog walking service, pet owners in Rhode Island can find this business in Google!

Is your local pet business website missing this critical content?

If the mission of your website and/or Facebook efforts is to bring more customers to your local pet business, you may want to give yourself a reality check on the LOCAL aspect of your content.

After all, people in your community use LOCAL phrases to look online for the products and services you offer. They type into Google, Bing and other search engines: “[your town] pet supplies,” “pet groomers in [your town],” or “veterinary care in [your town].” Since search engines need to SEE the location information in your website text and other online marketing content (your blog, social media and YouTube videos), these basic phrases need to be included on every page if possible.

Seems like a no brainer, right?

Well, sadly, MOST local pet businesses forget to put their location in their web content. I recently audited nearly 100 different local pet business sites and found that many of them were missing their location or the area they serve. Plus I get calls from small local businesses, asking why they aren’t showing up in search engine results. I take one look at their sites and I can’t find their location… or it’s buried on only a single page of the site. I have to ask, “Where are you?”

If I have to ask this question to a local business, that’s a serious problem because Google won’t list that business in local search results. Luckily, it’s easy to fix. Here’s how in 5 easy steps.

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Easter bunny social media success for your pet business

PetCopywriter photo Facebook timeline example

Easter bunny social media success for your pet business You’ve probably heard that pet owners spend more time today on social media sites than ever before. And Hubspot.com confirms that consumer use of social media has grown 250% in the past two years… so you need to be there. And yes, it’s true that likeable … Read more

Simple steps for easy pet business content marketing in 2013

Pet Marketing Calendar Template

Did January slip by before you created your pet marketing strategies to engage prospects with content, such as blog posts, news items, Facebook posts and so on? Well, it’s not too late!

You may be thinking, “Ugh. Something else I have to plan out.” But you can keep it easy with an editorial calendar that helps you schedule your content and avoid writer’s block. All you need to do is this:

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Storytelling is a Brilliant Strategy for Pet Product Sales

Storytelling is a Marketing Strategy of Dr. Buzby's ToeGrips

This is my first post in a series featuring pet businesses I admire. I’m very happy to showcase them as shining examples you can learn from, because they serve as excellent models of pet marketing strategies that work. The first featured business is Dr. Buzby’s ToeGrips, a unique, powerful and yet very simple solution to the … Read more

Add Videos to Your Pet Website for Show and Sell Success

A couple of months ago, I read an excellent article by Tech Crunch called “The Rise of the Video Explainer.” It talks about the power of using video to provide your prospects and customers with how-to tips, product demonstrations, free tours and more. Not only is video super powerful in telling your story in ways that … Read more

Make the most of your pet marketing alliances for SEO links

Louie and Bentley, getting along nicely - a pet-business strategy for SEO quality links

If you’re in charge of marketing your pet business or veterinary practice, I encourage you to think about adding a link strategy to your online marketing toolbox if you haven’t already done so. The reason is, inbound links from other websites — especially high-quality websites with lots of healthy, relevant traffic — are a major … Read more

BlogPaws Conferences Are a Must for Pet Business Bloggers

PetCopywriter photo BlogPaws

Today I’d like to talk about the pet-business community. I’m so excited to be part of this enthusiastic group of people who care so much about happy pets, informed pet parents, and products and services that meet pet needs in a wonderful way. As a fellow pet professional, are you networking with others in the pet … Read more

Optimize Your Pet Business PR the Simple Way

Last week, as part of a Public Relations (PR) strategy to announce the new book I co-authored, Wildly Profitable Marketing for the Pet Industry, I submitted a pet-business press release to a few distribution services. It worked out very well, with Google picking it up right away. Plus we received some exciting comments from people in the … Read more