What’s the most important thing you can do to make your pet industry case studies more effective? Before I tell you that, let me tell you some fascinating case study tips I learned at a recent conference… At the AWAI Bootcamp this year, the keynote speaker was Andrew Davis. Mr. Davis is a best-selling author…
Today I’m going to take quick a detour from the Stellar Pet Industry Marketing Case Studies series, and instead tell you a story about presenting the WRONG type of content to your audience… When I was five years old, I went to one of my first slumber parties. It was at the house of our…
This is my second time attending the annual conference from American Writers and Artists, Inc. Each year, in addition to meeting wonderful people and enjoying beautiful Delray Beach, I’m amazed at how much information is packed into just a few short days. This year, I was honored to speak on a niche panel, where I…
In fiction writing, which is one of my favorite hobbies, there are a few basic tenets that authors are expected to follow – a few rules that hold true regardless of the genre in which you are writing. One of those rules is “show, don’t tell.” This rule is also beneficial for the writing…
Good copy can engage a reader’s attention, encourage them to think differently, and inspire them to take action. However, effective writing can be difficult. It’s a skill that comes with training and practice. But while it can take years to master, it’s always helpful to have a few pointers that you can use immediately to…
Last week, I attended the Veterinary Innovation Summit at Texas A&M University. It was my first time there, and it’s a relatively new conference, this being only its second year. I’ve been to the usual veterinary conferences- including NAVC/VMX, WVC, EVECCS, and a handful of local CE meetings. And I have to say that VIS…
Let’s start by defining ‘Telemedicine’… It means “the remote diagnosis and treatment of patients by means of telecommunications technology.” That’s a pretty broad definition – and could include anything from telephone consults on a specific health problem… to photos or video chats between a client and their doctor (including visual documentation of the ailment)… to…
Having formerly practiced in Florida, I’ve been to NAVC several times. However, this is the first time I’ve attended when it’s been held at the Orange County Convention Center rather than the Gaylord Palms – and also under the new name VMX. I like the new location – I appreciate having so many hotels and…
The written word is still one of the most effective ways to reach customers. However, there is a lot of material out there, both online and offline. In the pet and veterinary industries, your audience is bombarded with ads, articles, and emails every day. It’s a real challenge to not only capture attention, but maintain…