Don’t Scare Your Audience Away From Your Pet Business Website

3 dogs dressed as ghosts for Halloween, with a jack-o-lantern and falling leaves

Today I’m going to take quick a detour from the Stellar Pet Industry Marketing Case Studies series, and instead tell you a story about presenting the WRONG type of content to your audience… When I was five years old, I went to one of my first slumber parties. It was at the house of our … Read more

Top 5 Takeaways from AWAI’s Bootcamp for Your Veterinary Business

Delray Beach

This is my second time attending the annual conference from American Writers and Artists, Inc. Each year, in addition to meeting wonderful people and enjoying beautiful Delray Beach, I’m amazed at how much information is packed into just a few short days. This year, I was honored to speak on a niche panel, where I … Read more

Stellar Pet Industry Marketing Case Studies, Part 1: Show, Don’t Tell

Someone sitting at a desk with a laptop, coffee, and open book, typing a case study.

In fiction writing, which is one of my favorite hobbies, there are a few basic tenets that authors are expected to follow – a few rules that hold true regardless of the genre in which you are writing. One of those rules is “show, don’t tell.”   This rule is also beneficial for the writing … Read more

Is Veterinary Telemedicine the Way of the Future?

Let’s start by defining ‘Telemedicine’… It means “the remote diagnosis and treatment of patients by means of telecommunications technology.” That’s a pretty broad definition – and could include anything from telephone consults on a specific health problem… to photos or video chats between a client and their doctor (including visual documentation of the ailment)… to … Read more

Does Your Copy Speak to Your Pet Industry Audience?

The written word is still one of the most effective ways to reach customers. However, there is a lot of material out there, both online and offline. In the pet and veterinary industries, your audience is bombarded with ads, articles, and emails every day. It’s a real challenge to not only capture attention, but maintain … Read more