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Pet-industry websites cannot live on clear content alone

By Pam FosterJanuary 28, 2010Leave a comment

Here’s a quick list of the 5 to 8 essentials every site needs for maximum performance, whether you’re marketing to pet owners, pet manufacturers or veterinary practices. As an avid follower of what works online, I recently attended a free SEO presentation by a well-established search-engine optimization firm. One of their comments that struck me…

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Update your pet web content frequently to stay competitive and profitable

By Pam FosterJanuary 7, 2010Leave a comment

Recently I read an interview with web analytics expert Ryan Eisenberg, and he said something that struck me like a thunderbolt: A common mistake people make is they “stop optimizing their websites.” He said, “Site optimization is not a finite thing. You can always find ways to tweak your sites if you listen to what…

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Grant your prospect’s wishes on your pet website and reap the rewards

By Pam FosterDecember 27, 2009Leave a comment

Sometimes when you’re looking for something online, you have a wish in the back of your mind, right? For example, about a month ago when I was planning a trip across the country with my dog, I searched online with this wish in my head: “I hope I can find an airline-approved dog carrier that’s…

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Periodically test all the hyperlinks on your pet web pages

By Pam FosterDecember 4, 2009Leave a comment

  One of my pet-industry colleagues suggested that I write about this common problem with websites: misguided hyperlinks. A misguided hyperlink is either a broken link because it takes your site visitor to an error page, or it’s a useless link because it lands on a page that makes no sense to your prospect. Everyone’s…

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Test your pet website content to improve its performance

By Pam FosterNovember 27, 2009Leave a comment

Every day, I run into marketers who believe their website work is “done” once they launch a new or updated page. They’re so busy, it’s easier for them to cross “update website” off their list and move on to another task. But leaving a website alone can be costly. Why’s that? Because how will you…

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Wow your pet website visitors with verbs

By Pam FosterNovember 2, 2009Leave a comment

This pet Web-SEO tip is about the wonderful world of VERBS. You know, those action-oriented words that help a website visitor picture himself solving a need, achieving a goal, eliminating a problem, saving money or finding relief? Clear, persuasive content is all about helping your site visitors do these things: solve, achieve, eliminate, save, find…

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Commit to content clarity on EVERY page of your pet website

By Pam FosterOctober 27, 2009Leave a comment

The other day, I received an entertaining piece of mail from a credit card company. Due to recent legislation, credit card issuers are now being forced to make a “Clarity Commitment™” regarding their credit card account summaries; promising to offer consumers “a clear and straightforward description of their credit card rates and fees.” Hopefully this…

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Use active words to generate more action on your pet website

By Pam FosterOctober 5, 2009Leave a comment

Did you know that you can instantly improve your online sales results by replacing passive words on your website with clear active words? It’s true, and I’ll give you 3 reasons why. 1. Active words propel your prospects toward the steps you want them to take. Consider how the active phrase “Read this information now…

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Optimize the content on your pet website money pages

By Pam FosterSeptember 26, 2009Leave a comment

Here are two important questions: Do you ever review your website’s analytics, especially the “$ Index” numbers? Or do you optimize your website based on those numbers? If you answered NO to either question, here’s a reason to sit up and take notice. The $ Index is an indicator of your website’s “top money pages…”…

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1-2 approach to improve web conversions when marketing to pet owners

By Pam FosterSeptember 5, 2009Leave a comment

What exactly is a web conversion, and why does clear, customer-focused web content make such a difference? First, my definition of a web conversion: Let’s say target prospects arrive at your website via a Google search result, an email, a TV campaign or other means of driving traffic. If they’re delighted with your site and…

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Scannable text helps your pet-industry prospects see what you offer

By Pam FosterAugust 10, 2009Leave a comment

Have you ever seen a web site with text that looks like this example from a dog training service? Because we come to you, your dog-training sessions can be set up to fit into your busy schedule. Evenings, weekends, one-time power sessions, or long-term assignments, we have dog trainers available to respond to any variety…

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Be careful with autoplay to avoid annoying your pet internet customers

By Pam FosterJuly 24, 2009Leave a comment

Yesterday I was on a conference call with two copywriter colleagues, and we were discussing companies we’d like to work for. Together, we visited the website of one particular company, and suddenly a loud audio stream started playing with a woman’s voice chirping away regarding all the wonderful qualities of the company. It completely disrupted…

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Speak a little geek to help ensure the best Pet SEO results

By Pam FosterJuly 2, 2009Leave a comment

Even though I’m a seasoned pet marketing copywriter, I’m not the most technical person in the world. In fact, my highest and best skill is writing copy in plain English — speaking to the target audience in terms that clearly show how a pet-related product or service will benefit them. However, I’ve learned to speak…

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Great pet SEO content balances these 3 important components

By Pam FosterJune 25, 2009Leave a comment

This may shock you, but search-engine optimization (SEO) copywriting is not just about adding keywords to existing web page content. And it’s also not just about the content your visitors see on a given web page. The “behind the scenes” meta data, such as page titles, descriptions and photo alt. tags, are just as important.…

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The one web copy tweak that boosts your pet internet marketing results

By Pam FosterJune 22, 2009Leave a comment

Quite often, I work with web clients who really have it together. They understand their audience’s needs and how their web site can help. They have a great solution that’s easy to write about. They also understand their unique value proposition — what sets them apart from the competition. Yet, often when I look at…

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How to recognize an optimized pet-industry web site that works

By Pam FosterMay 22, 2009Leave a comment

  First and foremost, an optimized web site includes content written for your customers, telling them how you’ll solve their problem. Customers are not excited about a company that talks all about itself. “We do this, we do that.” (This is known as business “we-we.”) The number one rule of successful web site content is…

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Welcome to PetCopywriter Web-SEO Tips

By Pam FosterMay 20, 2009Leave a comment

This blog is about web content and SEO that works for the pet industry. Please check back often for terrific ideas about turning your website into a marketing tool that attracts more customers through search engines and your web-page text. Meet Jack and Louie – my inspiration!

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