Petcopywriter.com uses Wordle to help with web content that works

The Wordle Test for Pet Web Content That Works

Recently a colleague made me aware of a really fun little online tool called Wordle. The Wordle website describes itself as “generating ‘word clouds’ from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.”

Now, what makes Wordle an excellent tool for your pet website content (especially blogs) — is you can see if your content is using words that focus on what your customers need, or if the words are all about you.

Too many websites talk about how great they are or how fantastic their products are. Ideally, your pet website content should always be about the solutions your prospects or customers are seeking.

And don’t forget to include those keywords that match what people are using in Google and other search engines to find you.

Here’s how Wordle can help you determine how you’re doing along those lines. 

Pet Marketing Works Better If Your Solutions and Benefits Pop

You may have noticed by now that PetCopywriter.com’s website design has been updated. Thanks to the wonderful skills of graphic designer Jason Spooner and web developer Neil P. Arnold, we’re thrilled with the results.

The reason we did this is… I didn’t feel the website was showcasing what we offer pet and veterinary companies in a quick and overt way.

I took a fresh look at the site from the visitor’s perspective, practicing what I preach in this blog. 🙂

I said to myself, “When someone arrives here, what should be the first impression they get in mere seconds?”

It’s simply this: You can race ahead of the pack and attract more customers with help from a skilled pet-industry copywriter.

So the web team reworked PetCopywriter.com’s home page with a clean and logical design, simple customer-benefit messages, a video introducing our services to potential clients, and clear invitations for visitors to explore our many services.

That’s it! Much better when it comes to clarity that helps visitors know what to find here. I hope you agree. (Please let me know.)

Having said that, if you scroll below the first screen, you’ll see more content about featured solutions and benefits. But if you choose not to scroll, you can quickly access specific sections of the site you’re interested in.

I’m telling you this because you may want to consider whether or not your pet or veterinary website solutions “pop” in a clear and inviting way for your prospects. 

You could be missing opportunities with hundreds of potential customers, so it pays to take a hard look at your site.