Two simple keyword tips for pet web content success If you’re taking the time to write helpful web content and a blog in the hopes of attracting more customers to your pet business website, it pays to know exactly which phrases pet owners are using in Google and other search engines. For instance, if you…
Dog strollers — they’re everywhere. The airport, the mall, the coffee shop. A neighbor pet owner explained why. “My little dog can’t keep up with me on my long walks. When he gets tired, I plop him in the stroller and keep going.” Aha — I get it!
Here’s why this matters to you.
Does your pet web content speak to your target audience in a way that shows, you “get” it?
By echoing the thoughts of your reader in your content, your website will:
- Pop up on the Google results page
- Guide prospects to your site
- Delight new visitors so they buy from you!
Here’s how it works.
Recently a colleague made me aware of a really fun little online tool called Wordle. The Wordle website describes itself as “generating ‘word clouds’ from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.”
Now, what makes Wordle an excellent tool for your pet website content (especially blogs) — is you can see if your content is using words that focus on what your customers need, or if the words are all about you.
Too many websites talk about how great they are or how fantastic their products are. Ideally, your pet website content should always be about the solutions your prospects or customers are seeking.
And don’t forget to include those keywords that match what people are using in Google and other search engines to find you.
Here’s how Wordle can help you determine how you’re doing along those lines.
OK, there’s really no such thing as an ear hug. Or is there…? This photo provides clear evidence that ear hugs exist. Isn’t it sweet? To me, it’s the ultimate image of a warm and loving bond between two best buds. So why should you care about ear hugs? Well, as the owner of a…
If you’re frustrated with your pet business website and you’re thinking, “What can I do to bring in more traffic and sales?” — consider the blog.
In spite of the explosive social networking platforms such as Facebook, LinkedIn, YouTube and others, blogs are still extremely helpful for attracting customers via the search engines.
Here’s proof. A client I now work with was unhappy with his search engine rankings for certain important phrases related to his services for pet professionals. Simply put, he was upset that, “My ideal prospects aren’t finding my website.”
So we started blogging tips about his pet-business services, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for just 6 posts.
Is this a fluke? No way! I’m getting the same results for THIS blog, and many of the blog experts I follow are enjoying similar results or better.
Consider these 3 reasons why blogging is a fantastic strategy, whether you’re marketing to pet owners or other pet businesses:
I recently came across a powerful explanation of what each visitor to your pet website can bring to your business in VALUE… whether you’re marketing to pet owners or pet businesses.
With permission from the website www.HudsonInk.com (a contractor marketing company), I’m happy to provide this explanation that’s quite relevant to pet business marketers as well: “Putting a Dollar Value on a Browser In Your Site”