New numbers from the February 2011 issue of DELIVER magazine, published by the U.S. Postal Service, point to a very healthy pet economy. Here are just a few indicators of a strong pet industry (printed by the USPS from various sources):
- Millions of families have pets: 62% of American households own a pet! (Wow)
- Millions of pet owners have the income to spend on pet products: 30% of pet supply-buying households have an income of $100K+, and another 20% have incomes between $50K and $74K.
- Consider the ramifications of this in pet-food purchases alone: $10,377 is spent on dog and cat food during a pet’s lifetime (U.S.). Canada is next at $8,038.
So how can you get more of that market share for your pet business? How can you stand out in the cluttered marketplace and attract more customers?
There’s no single, simple answer to these questions. But it’s clear that all pet businesses have an exciting opportunity to grow in this healthy climate.
Today I offer this suggestion to help you stand back and take a fresh look at your pet business messages: