For the best results with your pet-industry website, put your keywords where your content is

Remember the phrase, “Put your money where your mouth is?” This adage is 100% applicable to pet internet marketing and having web content that works to 1) drive traffic to your site and 2) connect with buying customers. Here’s why. Keywords equal money in today’s cluttered online marketplace. And your web content represents the messages…

Pet-industry websites cannot live on clear content alone

Here’s a quick list of the 5 to 8 essentials every site needs for maximum performance, whether you’re marketing to pet owners, pet manufacturers or veterinary practices. As an avid follower of what works online, I recently attended a free SEO presentation by a well-established search-engine optimization firm. One of their comments that struck me…

Wow your pet website visitors with verbs

This pet Web-SEO tip is about the wonderful world of VERBS. You know, those action-oriented words that help a website visitor picture himself solving a need, achieving a goal, eliminating a problem, saving money or finding relief? Clear, persuasive content is all about helping your site visitors do these things: solve, achieve, eliminate, save, find…

Commit to content clarity on EVERY page of your pet website

The other day, I received an entertaining piece of mail from a credit card company. Due to recent legislation, credit card issuers are now being forced to make a “Clarity Commitment™” regarding their credit card account summaries; promising to offer consumers “a clear and straightforward description of their credit card rates and fees.” Hopefully this…