To wrap up the ‘easy SEO for veterinary practices’ series, today I’m going to give you a really easy, valuable way to integrate keywords onto your veterinary practice website. Why is this important? As a reminder, SEO (search engine optimization) makes it easier for potential clients to find you when they search online.…
In recent posts, you’ve learned all about where to find keywords for your veterinary practice website… So, this month let’s talk about how and where to use those keywords to boost your SEO! As a reminder, SEO (search engine optimization) is important, because it helps your practice appear higher in the online search…
Last month, I told you about one of my favorite tools to find keywords for your veterinary practice website: Google’s Autocomplete function. It’s completely free, easy to use (it takes about 5 seconds), and it can provide very valuable information for improving your practice’s searchability online. If you’re just starting, you might enjoy reading…
Last month, we talked about some easy SEO tips you can use right away, to help improve your practice’s searchability online. If you haven’t read it yet, I’d recommend starting there. Then, continue reading here for a super easy tip on how to find some great keywords and key phrases for your veterinary website. This…
How much did you learn about marketing in veterinary school? What about creating a website — one that’s optimized for SEO? If you’re like me, this probably wasn’t a hot topic in school. There may have been a standard business class, but after that, much of what we learned about business and marketing was left…
It’s that time of year again! Well actually, this year it came earlier than usual — AWAI held their annual Bootcamp and Job Fair in May rather than October. If you’re not familiar, AWAI stands for American Writers and Artists, Inc. They’re the industry’s standard for training direct-response copywriters, and they’re the ones from whom…
Okay, I know you were looking for a specific number here… Let me apologize in advance for giving you a very honest, but perhaps slightly frustrating, answer, which is: It depends. Because the truth is, there is no one-size-fits-all answer. The good news, though, is that I have a list for you below — one…
Maybe you’ve caught on to the new tidying craze brought on by Marie Kondo, a Japanese consultant on decluttering and organization… and her hit show on Netflix. I bought her book a few years ago, and I loved it! And while I never fully worked my way through the entire method… I found that even…
Your pet industry case studies will, of course, stick to the facts… but, the manner in which you tell those facts could mean the difference between something that’s blah and boring versus something that inspires and gets results… Looking for the “theme” or “takeaway” from any story can be great fun — and more importantly,…
In the previous two posts of this series, you learned some strategies for creating effective case studies for your pet or veterinary business… You learned to show rather than tell, and to add curiosity… So, how do you put it all together? On the surface, this might seem like the easy part… but, there are…