Wow your pet website visitors with verbs

This pet Web-SEO tip is about the wonderful world of VERBS. You know, those action-oriented words that help a website visitor picture himself solving a need, achieving a goal, eliminating a problem, saving money or finding relief? Clear, persuasive content is all about helping your site visitors do these things: solve, achieve, eliminate, save, find…

1-2 approach to improve web conversions when marketing to pet owners

What exactly is a web conversion, and why does clear, customer-focused web content make such a difference? First, my definition of a web conversion: Let’s say target prospects arrive at your website via a Google search result, an email, a TV campaign or other means of driving traffic. If they’re delighted with your site and…

Be careful with autoplay to avoid annoying your pet internet customers

Yesterday I was on a conference call with two copywriter colleagues, and we were discussing companies we’d like to work for. Together, we visited the website of one particular company, and suddenly a loud audio stream started playing with a woman’s voice chirping away regarding all the wonderful qualities of the company. It completely disrupted…