Is it true that we must always be very brief on a pet web site because people won’t read lots of content? See what marketing legend Claude Hopkins has to say about this common misconception that I hear a lot in the web content world. Also see how I answer the question, “How much content is too much for a pet business website?”
Today I’m featuring an important article from eMarketer Digital Intelligence. It’s only “open” to non-subscribers for a short time at this link: http://www.emarketer.com/Article.aspx?R=1008070. That’s why I’m passing it along in my blog. I especially like the questions because they reflect my content-writing focus: how can your pet business use content to solve your prospect’s needs in a unique and engaging way? 🙂
I recently came across a powerful explanation of what each visitor to your pet website can bring to your business in VALUE… whether you’re marketing to pet owners or pet businesses.
With permission from the website www.HudsonInk.com (a contractor marketing company), I’m happy to provide this explanation that’s quite relevant to pet business marketers as well: “Putting a Dollar Value on a Browser In Your Site”
if the content works. Advertising legend Stan Rapp was recently featured in a YouTube video that captured his speech about the death of advertising. Take a moment to watch it. Stan makes a terrific point. He says that smart, thriving companies are shifting from advertising to “i-Vertising” — which means that all marketing efforts…