An important message about marketing pet products

The right messages will increase your marketing results. Your messages have the power to delight customers, help them visualize the joys of using your products and services, and clearly guide them to a purchase. Every now and then, it’s important to look at your business messages and make sure they truly resonate with your ideal customers and set you apart from all the noise out there.

Marketing your pet business with content in 2011

Today I’m featuring an important article from eMarketer Digital Intelligence. It’s only “open” to non-subscribers for a short time at this link: That’s why I’m passing it along in my blog. I especially like the questions because they reflect my content-writing focus: how can your pet business use content to solve your prospect’s needs in a unique and engaging way? 🙂

Why it pays to work with a Certified SEO pet copywriter

Greetings – Today’s topic is about SEO copywriting — that magical blend of three things that make your website work (if it has these ingredients): The strategic and ethical use of relevant and competitive keywords (keyphrases) your prospects are using in search engines to find your pet products… Messages that are customer-focused; showing them how…

Important new report about marketing pet products and services online

Let’s face it: on any given day, anyone can see how your online pet company is performing in search rankings. Web traffic and online sales are easily measured, and your site’s success ultimately rests on you. So – it’s time to ask yourself these questions about your business: 1. Does your pet website consistently beat…