Pet Internet Marketing: It’s a Dog Eat Blog world

A few blog posts ago, I talked about the incredible power and value of using a blog to market your pet business website. It really is true that blogs can move your web pages up in search results while also positioning you as a helpful guide in your business category.

That’s why I call it a “Dog Eat Blog” world. The pet businesses and veterinary practices that blog get more attention online (if they follow a few simple guidelines). And those who don’t… well… sell themselves short.

But don’t take my word for it.

Here are three strong reasons to look at blogging as a fantastic strategy for your pet business.

Simple Blog Guidelines for Pet Business or Veterinary Practice Marketing

If you’re using a blog to market your pet business or veterinary practice, you’ll be happy to know there’s an easy formula for great results, which means better search engine rankings, more traffic and more sales.

Using the following formula last fall, I started blogging tips for a pet-business services company, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for only 6 posts.

Would you like to generate results like this for your pet business or veterinary practice marketing?

Try these “best practices” guidelines and see what happens.

The Golden Retriever Blogging Approach for Pet Business Marketing

Golden Retrievers are big, lovable creatures. They greet you with utter joy and share their warmth, plus they’re eager to please. They’ll fiercely loyal, no matter what. And they’ll fetch just about anything for you. What’s not to love, right?

But what do Golden Retrievers have to do with successful blogging for your pet business? Everything.

The unwritten credo of Golden Retrievers is this: I love everybody and I live to please.

The best business blogs have a similar credo: I care about my customers, and I’m focused on pleasing them by solving their needs.

If your pet business or veterinary practice blog follows that credo, you’ll improve your search engine results, attract more prospects and build a loyal following. Ultimately, this will help you grow your business.

Here’s how to think of this in a Golden Retriever way: Your blog posts will work very well if you…

Quality Content Defined for Pet Internet Marketing

With the mission of helping you keep up with the challenging world of search engine optimization (SEO) and how pet web content works best today, I try to follow the latest guidelines, trends and events that make a big difference in search results.

Finding quality websites for searchers has always been the goal of Google and other search engines. But just what does “quality” mean?

Last year, several strides were taken to clamp down on “thin” pages that offered very little information, keyword-stuffed articles that offered nothing of value, and duplicate content you can find on dozens if not hundreds of websites. So one definition of quality has been “original, useful and highly relevant content,” which I talk about a lot.

Today I read this new definition of quality, and it helps clarify things for us further, to a point.

According to Google, “High quality content is content you can send to your child to learn something.”

Hmmm.

Here’s how I interpret that for pet-industry marketers, whether you’re marketing pet products, pet services, veterinary care, pet business consulting or anything else related to this industry.

Must Love Blogs for marketing your pet business

If you’re frustrated with your pet business website and you’re thinking, “What can I do to bring in more traffic and sales?” — consider the blog.

In spite of the explosive social networking platforms such as Facebook, LinkedIn, YouTube and others, blogs are still extremely helpful for attracting customers via the search engines.

Here’s proof. A client I now work with was unhappy with his search engine rankings for certain important phrases related to his services for pet professionals. Simply put, he was upset that, “My ideal prospects aren’t finding my website.”

So we started blogging tips about his pet-business services, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for just 6 posts.

Is this a fluke? No way! I’m getting the same results for THIS blog, and many of the blog experts I follow are enjoying similar results or better.

Consider these 3 reasons why blogging is a fantastic strategy, whether you’re marketing to pet owners or other pet businesses: