Tag: Pet Website - Page 2 - PetCopywriter.com

Content Marketing Will Be A Huge Pet Industry Trend for 2013

January 29, 2024December 18, 2012 by Pam Foster

It looks like 2013 will be a pivotal year in which content marketing is a “must” strategy for pet and veterinary companies, whether you’re marketing pet products or your business is a pet or veterinary industry supplier.

According to B2B Content Marketing: 2013 Benchmarks, Budgets and Trends,* which surveyed more than 1,400 North American business-to-business service and supply companies of various sizes and industries, marketers are counting on content marketing to help them achieve their major business goals.

They’re recognizing that a competitive marketing strategy must include a steady stream of highly useful content to boost brand awareness, customer acquisitions, lead generation, customer retention, loyalty, competitive positioning and more… while also increasing website traffic.

To illustrate this point, here are just a few statistics from the report:

Does Your Pet Website Pass This First Impression Test?

January 29, 2024October 18, 2012 by Pam Foster

If you’re wondering why your pet or veterinary website isn’t bringing in the volume of sales or leads you expect… it may be due to your site’s “First Impression.” Let me explain. I’m always following web industry experts who measure different aspects of what works with search engines and site visitors… and recently I came … Read more

Add Videos to Your Pet Website for Show and Sell Success

January 29, 2024July 18, 2012 by Pam Foster

A couple of months ago, I read an excellent article by Tech Crunch called “The Rise of the Video Explainer.” It talks about the power of using video to provide your prospects and customers with how-to tips, product demonstrations, free tours and more. Not only is video super powerful in telling your story in ways that … Read more

Your pet website first impression matters more than ever

January 29, 2024July 11, 2012 by Pam Foster

Photo for puppies blog post PetCopywriter.com

More than two years ago, I wrote a series of blog posts about the importance of having a clear, optimized website to attract more business, whether you’re marketing pet products, veterinary services or supplies for pet businesses. A lot has happened on the web since then, but the web-success fundamentals have not changed. In fact, … Read more

Make the most of your pet marketing alliances for SEO links

January 29, 2024June 19, 2012 by Pam Foster

Louie and Bentley, getting along nicely - a pet-business strategy for SEO quality links

If you’re in charge of marketing your pet business or veterinary practice, I encourage you to think about adding a link strategy to your online marketing toolbox if you haven’t already done so. The reason is, inbound links from other websites — especially high-quality websites with lots of healthy, relevant traffic — are a major … Read more

Pet Marketing Works Better If Your Solutions and Benefits Pop

January 29, 2024May 3, 2012 by Pam Foster

The new, mobile-responsive design for PetCopywriter.com

You may have noticed by now that PetCopywriter.com’s website design has been updated. Thanks to the wonderful skills of graphic designer Jason Spooner and web developer Neil P. Arnold, we’re thrilled with the results.

The reason we did this is… I didn’t feel the website was showcasing what we offer pet and veterinary companies in a quick and overt way.

I took a fresh look at the site from the visitor’s perspective, practicing what I preach in this blog. 🙂

I said to myself, “When someone arrives here, what should be the first impression they get in mere seconds?”

It’s simply this: You can race ahead of the pack and attract more customers with help from a skilled pet-industry copywriter.

So the web team reworked PetCopywriter.com’s home page with a clean and logical design, simple customer-benefit messages, a video introducing our services to potential clients, and clear invitations for visitors to explore our many services.

That’s it! Much better when it comes to clarity that helps visitors know what to find here. I hope you agree. (Please let me know.)

Having said that, if you scroll below the first screen, you’ll see more content about featured solutions and benefits. But if you choose not to scroll, you can quickly access specific sections of the site you’re interested in.

I’m telling you this because you may want to consider whether or not your pet or veterinary website solutions “pop” in a clear and inviting way for your prospects.

You could be missing opportunities with hundreds of potential customers, so it pays to take a hard look at your site.

Pet Marketing Success Begins and Ends Above the Fold

January 29, 2024April 25, 2012 by Pam Foster

PetAmberAlert Website Impression Above the Fold

Quick — what’s the first thing your website visitors see when they arrive at your site? This is a very important question; more important than you’d ever imagine. That’s because your pet website’s first impression is EVERYTHING. If people don’t like what they see on that very first screen of your site, they probably won’t … Read more

Best Days to Publish Pet or Vet Marketing Content

January 29, 2024April 12, 2012 by Pam Foster

Breaking news from social sharing widget Shareaholic: “Thursdays are by far the best days to post content that will be shared on social networks, especially between 8 a.m. and 12 p.m. ET.” This is what Shareaholic discovered when it reviewed its 2011 metrics for content that yielded the most traffic and social shares, as reported … Read more

The Ear Hug Approach to Pet Website Content

January 29, 2024March 14, 2012 by Pam Foster

PetCopywriter.com Blog about Pet Website

OK, there’s really no such thing as an ear hug. Or is there…? This photo provides clear evidence that ear hugs exist. Isn’t it sweet? To me, it’s the ultimate image of a warm and loving bond between two best buds. So why should you care about ear hugs? Well, as the owner of a … Read more

3 Blog Topic Ideas for Marketing Your Pet Business

January 29, 2024March 5, 2012 by Pam Foster

By now you may know that a pet business blog can be a very powerful way to add fresh content to your website and bring more customers to you via the search engines.

But “Blogger’s Block” (What do I write about this week?) is very common. Therefore I’m happy to provide you with some blog topic ideas to use for marketing your pet business or veterinary practice.

As you consider using these topics, have fun working them into a relevant angle for the pet services or products you provide. I have a few suggestions to help you tie these ideas to your unique offering.