PetCopywriter pet content marketing

Content Marketing Will Be A Huge Pet Industry Trend for 2013

pet industry marketing trendsLeave a comment

PetCopywriter pet content marketingIt looks like 2013 will be a pivotal year in which content marketing is a “must” strategy for pet and veterinary companies, whether you’re marketing pet products or your business is a pet or veterinary industry supplier.

According to B2B Content Marketing: 2013 Benchmarks, Budgets and Trends,* which surveyed more than 1,400 North American business-to-business service and supply companies of various sizes and industries, marketers are counting on content marketing to help them achieve their major business goals.

They’re recognizing that a competitive marketing strategy must include a steady stream of highly useful content to boost brand awareness, customer acquisitions, lead generation, customer retention, loyalty, competitive positioning and more… while also increasing website traffic.

To illustrate this point, here are just a few statistics from the report:

Pet Marketing Works Better If Your Solutions and Benefits Pop

Marketing pet productsLeave a comment

You may have noticed by now that PetCopywriter.com’s website design has been updated. Thanks to the wonderful skills of graphic designer Jason Spooner and web developer Neil P. Arnold, we’re thrilled with the results.

The reason we did this is… I didn’t feel the website was showcasing what we offer pet and veterinary companies in a quick and overt way.

I took a fresh look at the site from the visitor’s perspective, practicing what I preach in this blog. 🙂

I said to myself, “When someone arrives here, what should be the first impression they get in mere seconds?”

It’s simply this: You can race ahead of the pack and attract more customers with help from a skilled pet-industry copywriter.

So the web team reworked PetCopywriter.com’s home page with a clean and logical design, simple customer-benefit messages, a video introducing our services to potential clients, and clear invitations for visitors to explore our many services.

That’s it! Much better when it comes to clarity that helps visitors know what to find here. I hope you agree. (Please let me know.)

Having said that, if you scroll below the first screen, you’ll see more content about featured solutions and benefits. But if you choose not to scroll, you can quickly access specific sections of the site you’re interested in.

I’m telling you this because you may want to consider whether or not your pet or veterinary website solutions “pop” in a clear and inviting way for your prospects. 

You could be missing opportunities with hundreds of potential customers, so it pays to take a hard look at your site.

3 Blog Topic Ideas for Marketing Your Pet Business

Marketing pet products, Pet Business, pet business blog, pet marketing, Pet Website, Uncategorized, veterinary blogLeave a comment

By now you may know that a pet business blog can be a very powerful way to add fresh content to your website and bring more customers to you via the search engines.

But “Blogger’s Block” (What do I write about this week?) is very common. Therefore I’m happy to provide you with some blog topic ideas to use for marketing your pet business or veterinary practice.

As you consider using these topics, have fun working them into a relevant angle for the pet services or products you provide. I have a few suggestions to help you tie these ideas to your unique offering.