Category: Marketing to pet owners - Page 2

Must Love Blogs for marketing your pet business

January 29, 2024February 4, 2012 by Pam Foster

If you’re frustrated with your pet business website and you’re thinking, “What can I do to bring in more traffic and sales?” — consider the blog.

In spite of the explosive social networking platforms such as Facebook, LinkedIn, YouTube and others, blogs are still extremely helpful for attracting customers via the search engines.

Here’s proof. A client I now work with was unhappy with his search engine rankings for certain important phrases related to his services for pet professionals. Simply put, he was upset that, “My ideal prospects aren’t finding my website.”

So we started blogging tips about his pet-business services, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for just 6 posts.

Is this a fluke? No way! I’m getting the same results for THIS blog, and many of the blog experts I follow are enjoying similar results or better.

Consider these 3 reasons why blogging is a fantastic strategy, whether you’re marketing to pet owners or other pet businesses:

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Brandi is helping me introduce 12 blog topics for marketing your pet business in 2012

January 29, 2024December 21, 2011 by Pam Foster

Greetings and Happy Holidays!

Happy Holidays from PetCopywriter.com — Happy Holidays! This photo of Brandi, in her lovely holiday sweater, is from my friend and fellow copywriting colleague Sean McCool. (Thanks for the photo, Sean!)

This is my last blog post for 2011 because I’ll be traveling cross-country with my faithful companion Louie (the Westie pup) the week between Christmas and New Year’s. We’re spending the winter in the warm and sunny southeast.

I hope you’re doing something fun this winter, too, such as growing your business by leaps and bounds!

I’d like to wrap up the year with 12 ideas to get you blogging in early 2012. Perhaps these ideas will spark a series of blog posts that captivate your audience and even motivate them to share your blog with their friends and colleagues.

Ready? Here are 12 blog topics and categories to help with marketing your pet business in 2012:

1. Provide How-To Tips

People are always searching the Web for tips on pet care. Offer a whole series of how-to- tips related to the solutions you offer, whether you’re marketing pet products or services. For example, if you sell reflective dog collars and leashes (one of my favorite examples), you could offer how-to tips on dog-walking safety at night.

Pet Video of the Year and What It Means to Your Pet Business

January 29, 2024December 12, 2011 by Pam Foster

As the year 2011 comes to a close, I’d like to cast my vote for the best pet video of the year.

Before I reveal what it is, I’m happy to share some staggering facts with you regarding this video and a few others featuring pets… and then provide some ideas to boost your pet business outlook in 2012.

First, the facts:

Original content ideas for marketing to pet owners

January 29, 2024October 20, 2011 by Pam Foster

Today I was on a conference call with Heather Lloyd Martin, SEO Copywriting pioneer, mentor and friend of mine. She was talking about some of the things that are critical to web success today and I immediately thought of how these tips can be applied to your pet marketing strategies or pet SEO success (of … Read more

How do your pet business prospects find your site?

January 29, 2024August 3, 2011 by Pam Foster

Are people looking for your dog bowls… or do they call them dog dishes?

Are pet owners searching for a great pet throw, or do they call it a blanket or car seat cover?

And are pet parents searching for a local veterinary hospital, clinic or practice? Or perhaps it’s an animal hospital or clinic… or veterinarian hospital, clinic, etc.)

When you write your pet business web content to attract the people who seek your products or services, be sure to focus on the key phrases THEY use.

This is critical for two reasons, whether you’re marketing to pet owners, veterinarians or other pet businesses.

Get seasonal with your pet business marketing

January 29, 2024June 16, 2011 by Pam Foster

Ah, summer. Hot sunny days. Warm balmy nights. Fun for everyone, including pet business owners and marketers.

Why?

Because pet owners have seasonal needs that you can solve! Summer brings a mix of joyful outdoor activities with their pets… and also some dangers. For example, seasonal allergies, vacation travel and hot outdoor settings can be tricky for pets.

This means it’s an ideal time for you to market your business with a seasonal slant that meets your customers’ needs.

Let’s look at some examples of seasonal pet business marketing ideas.

Promote your pet business with something FUN

January 29, 2024May 20, 2011 by Pam Foster

Pet owners are certainly an enthusiastic bunch, right? Honestly it doesn’t take much to entertain pet owners and engage with them.

Recently I posted a photo of an adorable Maltese puppy I met at the Jacksonville Airport — added it to my Facebook page, and created quite a flurry of comments.

So why not promote your pet business by offering something fun, entertaining, or out of the ordinary? Here are some pet promotion ideas whether you’re marketing to pet owners, pet businesses or veterinary practices:

How to know exactly what your pet business customers want

January 29, 2024April 5, 2011 by Pam Foster

Ah, the web. It’s a fantastic tool for market research. Through social media, online news sources, blogs and more, you can find a ton of useful information about your customers and their biggest desires or problems you can solve through your business. Then you can turn that insight into powerful web content that lets visitors know, “Wow, you really get me!”

Here are 3 ways to use the web for quick, free market research… whether you’re marketing to pet owners, other pet companies, or veterinary practices:

What makes the MyPetED fan page and pets apps popular

January 29, 2024February 22, 2011 by Pam Foster

If you’re trying to determine how to tap into the hearts and minds of pet owners, pet businesses and the media, consider the successful approach that MyPetED has taken.

MyPetED is all about helping pet owners keep their pets healthy and happy at all times.

Everything MyPetED does is focused on that main goal… from their core website www.MyPetED.com to their Facebook Fan Page (4,097 fans in just 6 weeks) to last Friday’s launch of their pet apps for the iPad, iPhone and iPod Touch.

Their message is clear and consistent across all channels: MyPetED helps you support your pet’s well-being 24/7 with access to important pet and vet info… online and on the go.

A clear, beneficial, consistent and audience-focused message is a major key to audience engagement and lasting success, whether you’re marketing to pet owners, pet businesses, pet-product manufacturers or veterinary practices.

An important message about marketing pet products

January 29, 2024February 21, 2011 by Pam Foster

New numbers from the February 2011 issue of DELIVER magazine, published by the U.S. Postal Service, point to a very healthy pet economy. Here are just a few indicators of a strong pet industry (printed by the USPS from various sources):

Millions of families have pets: 62% of American households own a pet! (Wow)
Millions of pet owners have the income to spend on pet products: 30% of pet supply-buying households have an income of $100K+, and another 20% have incomes between $50K and $74K.
Consider the ramifications of this in pet-food purchases alone: $10,377 is spent on dog and cat food during a pet’s lifetime (U.S.). Canada is next at $8,038.

So how can you get more of that market share for your pet business? How can you stand out in the cluttered marketplace and attract more customers?

There’s no single, simple answer to these questions. But it’s clear that all pet businesses have an exciting opportunity to grow in this healthy climate.

Today I offer this suggestion to help you stand back and take a fresh look at your pet business messages: